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Our Digital Marketing Calendar 2024 is here! Download it now or add it directly to your preferred calendar app.
Blog
The Contextual Journal
Why do brands need to worry about the attention they are driving?
Contextual Targeting·
Forging a future-proof advertising strategy: Top 5 reasons to go contextual
Contextual Targeting·
Compelling reasons to shift from Brand Safety to Brand Suitability
Brand Suitability·
Why do brands need to worry about the attention they are driving?
Contextual Targeting·
Forging a future-proof advertising strategy: Top 5 reasons to go contextual
Contextual Targeting·
All entries
Jun'22·Jordi Capdevila
Seedtag acquires KMTX in a strategic step to power contextual performance for advertisers
Contextual Targeting·
Jun'22·Jordi Capdevila
AdTech: Technology Trends Transforming the Advertising Landscape
Contextual Targeting·
Jun'22·Andrés Auchterlonie
Attention: A Metric That Needs Marketers´ Attention
Contextual Targeting·
Jun'22·Andrés Auchterlonie
The secret to ensuring Brand Safety: Avoid these 3 common risks
Brand Suitability·
Jun'22·Jordi Capdevila
Everything you need to know about Topics API
Third Party Cookies·
May'22·Andrés Auchterlonie
Advertiser’s guide to being CCPA compliant
Third Party Cookies·
May'22·Jordi Capdevila
Why do brands need to worry about the attention they are driving?
Contextual Targeting·
May'22·Andrés Auchterlonie
Compelling reasons to shift from Brand Safety to Brand Suitability
Brand Suitability·
Apr'22·Jordi Capdevila
5 ways Contextual AI is redefining audience targeting
Contextual Targeting·
Apr'22·Andrés Auchterlonie
Forging a future-proof advertising strategy: Top 5 reasons to go contextual
Contextual Targeting·
Apr'22·Andrés Auchterlonie
The unflattering facts of search ads every marketer should know
Uncategorized·
Feb'22·Andrés Auchterlonie
Significance of first party data for contextual targeting in post cookie world
Contextual Targeting·Third Party Cookies·
Feb'22·Jordi Capdevila
Unique use case of AI in Digital Marketing
Contextual Targeting·
Feb'22·Andrés Auchterlonie
Strategies to effectively adopt and practice consumer data privacy
Brand Suitability·Third Party Cookies·
Jan'22·Jordi Capdevila
How are publishers preparing for a cookieless era?
Contextual Targeting·Third Party Cookies·
Jan'22·Andrés Auchterlonie
What does 2022 hold for Contextual Advertising
Contextual Targeting·Third Party Cookies·
Jan'22·Patricia Alfaro
The power of Contextual in the Attention Economy
Contextual Targeting·
Jan'22·Andrés Auchterlonie
Positioning your native advertising with the customer journey
Contextual Targeting·
Dec'21·Jordi Capdevila
What is Zero-party data and how can you use it effectively?
Contextual Targeting·Third Party Cookies·
Dec'21·Emilia Kirk
Native Ad Trends from 2021 to help you gear up for 2022
Contextual Targeting·
Nov'21·Jordi Capdevila
Mastering contextual targeting for your e-commerce business
Brand Suitability·Contextual Targeting·
Nov'21·Andrés Auchterlonie
Context: The kingpin in the future of advertising
Contextual Targeting·
Nov'21·Emilia Kirk
Embracing native advertisements the right way
Contextual Targeting·
Oct'21·Jordi Capdevila
5 strategies to build excellent customer experience in a cookie-less world
Contextual Targeting·Third Party Cookies·
Oct'21·Dal Gill
Programmatic ads, what really are they?
Contextual Targeting·
Sep'21·Jordi Capdevila
Build your own Contextual Universe: Seedtag LAB, at the forefront of innovation
Contextual Targeting·
Sep'21·Andrés Auchterlonie
Contextual targeting is the answer to brand safety and brand suitability
Brand Suitability·
Sep'21·Jordi Capdevila
Brainstorming to Big Wins: Seedtag, leading from the front raising $40M series B
Contextual Targeting·Third Party Cookies·
Sep'21·Jordi Capdevila
The publishers’ guide to driving revenue-focused traffic
Contextual Targeting·Third Party Cookies·
Aug'21·Andrés Auchterlonie
A cookieless future is coming: What is next for marketers?
Third Party Cookies·
Aug'21·Jordi Capdevila
Marketing metrics across the funnel and the role of contextual advertisement
Contextual Targeting·
Aug'21·Andrés Auchterlonie
Best practices for contextual ads reach: Latest GDPR rules: A quick update
Contextual Targeting·Third Party Cookies·
Aug'21·Jordi Capdevila
Why let AI do the context mapping?
Contextual Targeting·
Jul'21·Andrés Auchterlonie
Understanding the media perspective in the Hybrid and Electric cars segment
Contextual Targeting·
Jul'21·Jordi Capdevila
Guide to advertisers – When visual marketing and contextual advertising work their magic
Contextual Targeting·
Jul'21·Jordi Capdevila
Google Core Web Vitals: How contextual advertising can help in turbo-charging ad rendering on websites
Contextual Targeting·Third Party Cookies·
May'21·Andrés Auchterlonie
Contextual advertising 101: A smarter way of reaching out to customers
Brand Suitability·Contextual Targeting·
May'21·Jordi Capdevila
Cracking the data privacy code: A guide for advertisers
Contextual Targeting·Third Party Cookies·
Jun'21·Andrés Auchterlonie
In for a cookie, out in a jiffy – Why contextual targeting is better
Third Party Cookies·
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