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The Contextual Journal

May'22·Jordi Capdevila·5 MIN

Why do brands need to worry about the attention they are driving?

Contextual Targeting·

Apr'22·Andrés Auchterlonie·4 MIN

Forging a future-proof advertising strategy: Top 5 reasons to go contextual

Contextual Targeting·

May'22·Andrés Auchterlonie·7 MIN

Compelling reasons to shift from Brand Safety to Brand Suitability

Brand Suitability·

May'22·Jordi Capdevila·5 MIN

Why do brands need to worry about the attention they are driving?

Contextual Targeting·

Apr'22·Andrés Auchterlonie·4 MIN

Forging a future-proof advertising strategy: Top 5 reasons to go contextual

Contextual Targeting·

Jun'22·Jordi Capdevila

Seedtag acquires KMTX in a strategic step to power contextual performance for advertisers

Contextual Targeting·

Jun'22·Jordi Capdevila

AdTech: Technology Trends Transforming the Advertising Landscape

Contextual Targeting·

Jun'22·Andrés Auchterlonie

Attention: A Metric That Needs Marketers´ Attention

Contextual Targeting·

Jun'22·Andrés Auchterlonie

The secret to ensuring Brand Safety: Avoid these 3 common risks

Brand Suitability·

Jun'22·Jordi Capdevila

Everything you need to know about Topics API

Third Party Cookies·

May'22·Andrés Auchterlonie

Advertiser’s guide to being CCPA compliant

Third Party Cookies·

May'22·Jordi Capdevila

Why do brands need to worry about the attention they are driving?

Contextual Targeting·

May'22·Andrés Auchterlonie

Compelling reasons to shift from Brand Safety to Brand Suitability

Brand Suitability·

Apr'22·Jordi Capdevila

5 ways Contextual AI is redefining audience targeting

Contextual Targeting·

Apr'22·Andrés Auchterlonie

Forging a future-proof advertising strategy: Top 5 reasons to go contextual

Contextual Targeting·

Apr'22·Andrés Auchterlonie

The unflattering facts of search ads every marketer should know

Uncategorized·

Feb'22·Andrés Auchterlonie

Significance of first party data for contextual targeting in post cookie world

Contextual Targeting·Third Party Cookies·

Feb'22·Jordi Capdevila

Unique use case of AI in Digital Marketing

Contextual Targeting·

Feb'22·Andrés Auchterlonie

Strategies to effectively adopt and practice consumer data privacy

Brand Suitability·Third Party Cookies·

Jan'22·Jordi Capdevila

How are publishers preparing for a cookieless era?

Contextual Targeting·Third Party Cookies·

Jan'22·Andrés Auchterlonie

What does 2022 hold for Contextual Advertising

Contextual Targeting·Third Party Cookies·

Jan'22·Patricia Alfaro

The power of Contextual in the Attention Economy

Contextual Targeting·

Jan'22·Andrés Auchterlonie

Positioning your native advertising with the customer journey

Contextual Targeting·

Dec'21·Jordi Capdevila

What is Zero-party data and how can you use it effectively?

Contextual Targeting·Third Party Cookies·

Dec'21·Emilia Kirk

Native Ad Trends from 2021 to help you gear up for 2022

Contextual Targeting·

Nov'21·Jordi Capdevila

Mastering contextual targeting for your e-commerce business

Brand Suitability·Contextual Targeting·

Nov'21·Andrés Auchterlonie

Context: The kingpin in the future of advertising

Contextual Targeting·

Nov'21·Emilia Kirk

Embracing native advertisements the right way

Contextual Targeting·

Oct'21·Jordi Capdevila

5 strategies to build excellent customer experience in a cookie-less world

Contextual Targeting·Third Party Cookies·

Oct'21·Dal Gill

Programmatic ads, what really are they?

Contextual Targeting·

Sep'21·Jordi Capdevila

Build your own Contextual Universe: Seedtag LAB, at the forefront of innovation

Contextual Targeting·

Sep'21·Andrés Auchterlonie

Contextual targeting is the answer to brand safety and brand suitability

Brand Suitability·

Sep'21·Jordi Capdevila

Brainstorming to Big Wins: Seedtag, leading from the front raising $40M series B

Contextual Targeting·Third Party Cookies·

Sep'21·Jordi Capdevila

The publishers’ guide to driving revenue-focused traffic

Contextual Targeting·Third Party Cookies·

Aug'21·Andrés Auchterlonie

A cookieless future is coming: What is next for marketers?

Third Party Cookies·

Aug'21·Jordi Capdevila

Marketing metrics across the funnel and the role of contextual advertisement

Contextual Targeting·

Aug'21·Andrés Auchterlonie

Best practices for contextual ads reach: Latest GDPR rules: A quick update

Contextual Targeting·Third Party Cookies·

Aug'21·Jordi Capdevila

Why let AI do the context mapping?

Contextual Targeting·

Jul'21·Andrés Auchterlonie

Understanding the media perspective in the Hybrid and Electric cars segment

Contextual Targeting·

Jul'21·Jordi Capdevila

Guide to advertisers – When visual marketing and contextual advertising work their magic

Contextual Targeting·

Jul'21·Jordi Capdevila

Google Core Web Vitals: How contextual advertising can help in turbo-charging ad rendering on websites 

Contextual Targeting·Third Party Cookies·

May'21·Andrés Auchterlonie

Contextual advertising 101: A smarter way of reaching out to customers

Brand Suitability·Contextual Targeting·

May'21·Jordi Capdevila

Cracking the data privacy code: A guide for advertisers

Contextual Targeting·Third Party Cookies·

Jun'21·Andrés Auchterlonie

In for a cookie, out in a jiffy – Why contextual targeting is better

Third Party Cookies·

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