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Cookies Policy

Seedtag, directly or via a third party contracted for providing measurement services, may use cookies and other similar mechanisms for storing and retrieving data from terminals ("cookies") when you browse the Website to allow and facilitate your interaction with the Website. The statistics services (own and third-party) used by the Website may use cookies for the purposes of establishing metrics and usage patterns of the Website.
By accessing, using and, in general, browsing the Website, you provide your consent for the use of cookies by Seedtag and its service providers.
The use of cookies lets the server on which the Website is hosted recognise your web browser and know your connection IP address, source (URL), use time, browsing history and preferences so as to make your browsing more straightforward and allow, for example, access if you have previously registered, and access to areas, services, promotions or competitions reserved exclusively for you without you having to log in on each visit. Cookies are also used to measure the audience and traffic parameters and to track the trend and number of visits.

WHAT ARE COOKIES?

A cookie is a file downloaded to your computer when you access certain Web pages. Cookies allow a Web page to, among other things, store and retrieve data on the browsing habits of a user or their device. Depending on the information in the cookies and how you use your computer, cookies may be used to recognise you.

TYPES OF COOKIES

By entity managing the domain
  1. First-party cookies
  2. Third-party cookies
By expiry
  1. Session cookies
  2. Persistent cookies
By purpose
  1. Technical cookies
  2. Personalisation cookies
  3. Analytics cookies
  4. Advertising cookies
  5. Behavioural advertising cookies
  6. Social network cookies

WHAT TYPE OF COOKIES DOES THIS WEBSITE USE?

To manage our Website, we use Google Analytics analysis cookies, which allows us to quantify the number of visitors to our Website and measure and statistically analyse the use our users make of the service we provide. To do this, your browsing of our Website is analysed so we can improve the range of products and services we offer.
The table below summarises the cookies used and the periods for which the information collected is held:
Name Purpose Duration
_ga Google Analytics session
_gid Google Analytics session
_gat Google Analytics session

WHAT TYPES OF COOKIES DOES OUR ADVERTISING TECHNOLOGY USE?

To guarantee the correct operation of our in-image advertising technology, we measure events related to the operation of our advertising via cookies.
To allow us to operate correctly with programmatic demand, Seedtag installs different cookies in browsers to synchronise users with direct and third-party partners. This synchronisation allows third parties to provide the most relevant advertising based on your preferences as a user.
To do this, we install advertising cookies, which are for customising publicity campaigns and displaying advertisements tailored to your preferences as a user. This lets Seedtag analyse and measure the delivery and effectiveness of the content sent by processing information on what content was displayed, with what frequency, how, for how long and whether any action was made on the content, for example, by clicking on it.
The table below summarises the cookies used and the periods for which the information collected is held:
Name Purpose Duration
st_uid Randomly generated unique identifier of the browser 1 year
st_cs Unique identifiers of DSPs 1 year
st_csd Date of the last cookie-sync 1 year
st_cnt Low-resolution geolocation (country, city) 1 year
st_chc Date of cookie-sync 1 day
st_ssp Low-resolution geolocation (country, city) 1 year
In addition to the above, on some occasions we do disclose data to some of our business partners to provide our in-image advertising services:
Name Purpose Link
Google Cloud Platform - Google LLC Server infrastructure More info
AppNexus Inc. Adserver More info
Cloudflare, Inc. Content distribution network More info

COOKIES MANAGEMENT

Taking into account the information provided in this Cookies Policy, below we explain how you can manage the cookies used on the Web via the different options of the most common browsers (Explorer, Firefox, Chrome, Safari and Opera). The "Help" functionality of most browsers tells you how to configure your browser to not accept cookies, to notify you whenever you receive a new cookie and to completely disable all cookies.
You can also disable or delete similar data used by browser add-ons, such as "Flash Cookies", by changing the settings of these add-ons. For more information, visit the websites of the add-on manufacturers.
For instance, you can find out how to manage your cookie preferences in the most common browsers via the following links:
If you use a different browser, see the documentation for your browser.
You can also tell us that you don't want to receive cookies in your current browser clicking the following button:
Loading configuration
This does not mean that you won't see advertisements or that measurements won't be taken on system operation. It only means that third-party advertisements won't be tailored to your preferences.
The opt-out mechanism creates a cookie that allows us to remember that you don't want additional cookies. However, if you delete your cookies after opting out, you will have to opt out again.
These changes only apply to the browser via which you are currently connected. To delete cookies in other devices, you must follow the process described in those devices.

This Cookies Policy was revised and published on 22 May 2018.