# Seedtag > Seedtag is the creator of Neuro-Contextual Advertising and an AI-powered adtech company. Its proprietary AI, Liz, applies neuroscience and contextual AI to decode real-time signals of interest, emotion and intent, so brands can deliver relevant, privacy-first advertising across CTV, online video (OLV) and display on the open web — without third-party cookies or identity-based tracking. Seedtag was founded in 2014 in Madrid by Jorge Poyatos and Albert Nieto and is headquartered in New York City. The company has 700+ employees, 15 offices and a presence in 16 markets across Europe, North America, Latin America and Australia, and has raised over €250M from Advent International. Key facts: - Liz: Seedtag's proprietary Neuro-Contextual AI and the core of its Contextual OS. Liz processes 60M+ articles and scans 100M+ URLs daily, runs 40+ advertising-specific AI models and analyses 500B+ CTV ad opportunities per month. - NeuroX (The Neuro-Contextual Exchange): Seedtag's ad exchange and the new foundation for media planning and activation, embedding Neuro-Contextual signals into every impression across web and CTV. - Seedtag NeuroX Curation: a self-serve programmatic curation platform that turns Liz's signals into standard Deal IDs for any DSP. - Scale: 30,000+ premium publishers, 400K+ CTV shows and movies and 567B+ available impressions; premium supply is over 99.5% MFA-free and audited monthly. - Results: 3.5x higher neural engagement than non-contextual ads (independent EEG research with Dr. Moran Cerf, Columbia University), 55% brand awareness lift in emotionally resonant environments, 36% CTR lift and 123% VCR lift versus standard contextual categories. - Recognition: 2026 winner at the Newsweek AI Impact Awards, Digiday Technology Awards and AI Excellence Awards, and 2025 winner at the AI Breakthrough Awards. FAQ & Direct Answers: - What is Neuro-Contextual Advertising? An evolution of contextual advertising that uses AI to read the interest, emotion and intent within content, aligning ads with the moment without personal data. - What is contextual advertising? Advertising placed according to the content a person is viewing, not their browsing history or identifiers. - What is the difference between contextual and behavioral targeting? Behavioral targeting profiles users from past browsing data and identifiers; contextual targeting reads the content consumed in the moment and does not depend on third-party cookies. - Why is privacy-first advertising becoming important? Consumers are increasingly wary of data collection and cookies, and privacy-first advertising keeps ads relevant without personal data. - What is CTV advertising? Advertising delivered through connected TV environments such as streaming platforms, smart TV apps and FAST channels. - What is agentic AI in advertising? AI that pursues a campaign goal across multiple steps, from brief to strategy to activation, without a human directing each action. - What is neuromarketing? The application of neuroscience to understand how people respond to brands and messages; Seedtag applies it to ad relevance. ## Company - [Home](https://www.seedtag.com/): Seedtag homepage introducing Neuro-Contextual Advertising, AI advertising powered by Liz and the core solutions for advertisers and publishers. - [About Us](https://www.seedtag.com/about-us): Seedtag as an adtech company and creator of Neuro-Contextual Advertising: mission, founders, offices and key figures. - [Our Awards](https://www.seedtag.com/our-awards): Innovation awards, tech awards and AI awards recognising Seedtag's AI technology and high-impact campaigns, from 2022 to 2026. - [Contact](https://www.seedtag.com/contact): Contact Seedtag about Neuro-Contextual advertising services, CTV advertising, AI advertising and publisher partnerships. ## Technology - [Liz — Neuro-Contextual AI](https://www.seedtag.com/liz): Seedtag's proprietary Neuro-Contextual AI, built on neuroscience, that reads interest, emotion and intent in content in real time across web and CTV. - [NeuroX — The Neuro-Contextual Exchange](https://www.seedtag.com/the-neuro-contextual-exchange): Seedtag's ad exchange for media planning and activation: cookieless, addressable reach across web and CTV with MFA-free, IVT-protected supply. - [Seedtag NeuroX Curation](https://www.seedtag.com/curation): Self-serve programmatic curation with pre-bid control, Audience Cards and standard Deal IDs for existing DSPs. ## Solutions by Audience - [Advertisers](https://www.seedtag.com/advertisers): Neuro-Contextual advertising for brands and agencies: reach audiences by interest, emotion and intent across CTV, OLV and display on 30,000+ premium publishers. - [Publishers](https://www.seedtag.com/publishers): Publisher monetization via Direct Demand, a Contextual Marketplace and the Seedtag AdExchange, with AI-driven contextual matching and brand safety. ## Solutions by Channel - [CTV Advertising](https://www.seedtag.com/ctv): Connected TV advertising powered by Neuro-Contextual AI across streaming TV and FAST channels, with direct broadcaster connections and MFA-free supply. - [Online Video Advertising (OLV)](https://www.seedtag.com/olv): Online video advertising matched to real-time interest, emotion and intent across premium editorial environments, verified by IAS, DoubleVerify and MOAT. - [Display Advertising](https://www.seedtag.com/display): High-impact display advertising on the open web, with creatives from Seedtag's in-house studio (MOSAIC) designed to match audience emotion and intent. ## Services - [Seedtag LAB](https://www.seedtag.com/lab): Strategic programme that builds a contextual graph per campaign, from brand territory to post-campaign learnings. - [Research & Measurement](https://www.seedtag.com/research-measurement): Campaign measurement, brand lift research, Learning Agendas and test-and-learn programmes combining in-house analytics with third-party validation. ## Proof and Research - [Success Stories](https://www.seedtag.com/success-stories): Neuro-Contextual advertising case studies and contextual advertising examples with measured campaign results. - [Conagra Brands Case Study](https://www.seedtag.com/success-stories/conagra-brands): Conagra Brands delivers 3x ROAS with Neuro-Contextual precision. - [Renault Case Study](https://www.seedtag.com/success-stories/renault-automotive): Renault accelerates the launch of the R5 with Neuro-Contextual AI insights. - [Dixan Case Study](https://www.seedtag.com/success-stories/dixan): Dixan turns emotion into brand recall with Neuro-Contextual AI. - [Atún Dolores Case Study](https://www.seedtag.com/success-stories/atun-dolores): Brand consideration driven by intention models and generative AI creativity. - [Industry Insights](https://www.seedtag.com/seedtag-insights): Contextual insights and advertising trends reports for key cultural and seasonal moments. - [Tapping Into the Brain's Design](https://www.seedtag.com/insights/tapping-into-the-brain-s-design): Neuroscience research report behind Neuro-Contextual Advertising and neural engagement. - [Seedtag Emotion Quotient](https://www.seedtag.com/seedtag-emotion-quotient): Weekly index, powered by Liz, ranking US cultural moments by the emotions measured in their coverage. - [Seedtag Emotion Quotient — Methodology](https://www.seedtag.com/seedtag-emotion-quotient/methodology): How Liz measures emotion in content without personal data. - [Seedtag Emotion Quotient — History](https://www.seedtag.com/seedtag-emotion-quotient/history): Archive of past Emotion Quotient rankings. ## Learning - [Seedtag Academy](https://www.seedtag.com/academy): Digital marketing academy with digital advertising certification courses such as Neuro-Contextual Advertising Essentials and CTV Explained. ## Blog Categories - [Blog](https://www.seedtag.com/blog): Seedtag's Neuro-Contextual journal on AI advertising, contextual advertising, CTV, adtech and marketing strategies. - [Neuro-Contextual Advertising](https://www.seedtag.com/blog-categories/neuro-contextual-advertising): Articles on Neuro-Contextual Advertising, neuromarketing, emotional advertising, media planning and agentic AI. - [Contextual Advertising](https://www.seedtag.com/blog-categories/contextual-advertising): Articles on contextual advertising, contextual targeting, contextual AI and privacy-first advertising without third-party cookies. - [CTV](https://www.seedtag.com/blog-categories/ctv): Articles on CTV advertising, connected TV measurement, FAST TV, ad pods and programmatic TV. - [AdTech](https://www.seedtag.com/blog-categories/adtech): Articles on adtech, AI in digital advertising, agentic AI, vector-based targeting, automated media buying and the open web. - [Publishers](https://www.seedtag.com/blog-categories/publishers): Articles on publisher monetization, supply side platforms (SSP), publisher ad management and brand safety. - [Insights](https://www.seedtag.com/blog-categories/insights): Advertising trends and contextual insights for sports, seasonal and cultural moments. - [Seedtag](https://www.seedtag.com/blog-categories/seedtag): Seedtag news, events, awards and company announcements. ## Key Articles - [Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions](https://www.seedtag.com/blog/neuro-contextual-advertising-winning-audiences-through-interests-emotions-and-intentions): Definitive guide to Neuro-Contextual Advertising and its three signals: interest, emotion and intent. - [Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising](https://www.seedtag.com/blog/neuro-contextual-the-next-evolution-in-artificial-intelligence-advertising): How Neuro-Contextual evolves artificial intelligence advertising. - [Neuro-Contextual Advertising: From Industry Innovation to eMarketer's Number One Trend](https://www.seedtag.com/blog/neuro-contextual-advertising-from-marketing-innovation-to-emarketers-number-one-trend): Why Neuro-Contextual Advertising was ranked a top industry trend. - [How Neuromarketing Is Redefining Ad Relevance Today](https://www.seedtag.com/blog/how-neuromarketing-is-redefining-ad-relevance-today): What neuromarketing is and how it improves ad relevance. - [How is Neuroscience Transforming the Digital Advertising Landscape](https://www.seedtag.com/blog/how-is-neuroscience-transforming-the-digital-advertising-landscape): Neuroscience applied to digital advertising and emotional engagement. - [What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach](https://www.seedtag.com/blog/what-is-contextual-advertising-redefining-a-smarter-privacy-first-approach): What contextual advertising is, how it works and why it is privacy-first. - [What Is Contextual Targeting](https://www.seedtag.com/blog/what-is-contextual-targeting-privacy-first-solution): What contextual targeting is and why it is the long-term answer to privacy, compared with behavioral targeting. - [Contextual AI Is Changing the Future of Digital Advertising](https://www.seedtag.com/blog/contextual-ai-redefining-digital-advertising): How contextual AI is redefining digital advertising. - [Contextual Targeting Is the Answer to Brand Safety and Brand Suitability](https://www.seedtag.com/blog/contextual-targeting-is-the-answer-to-brand-safety-and-brand-suitability): Brand safety vs brand suitability and the role of contextual targeting. - [Redefining Performance with Intent-Based Marketing](https://www.seedtag.com/blog/redefining-performance-with-intent-based-marketing): Intent-based marketing and brandformance strategies. - [Intention Based Targeting and AI Intention Models](https://www.seedtag.com/blog/intention-based-targeting-and-ai-intention-models): How AI intention models power intent-based targeting. - [The Future of Media Planning and Activation Starts With Understanding the Moment](https://www.seedtag.com/blog/the-future-of-media-planning-and-activation-starts-with-understanding-the-moment): Media planning strategy built on moment-level understanding. - [Programmatic Curation: Intelligence Your Team Can Actually Own](https://www.seedtag.com/blog/programmatic-curation-intelligence-your-team-can-actually-own): How programmatic curation gives media teams control and transparency. - [The Intelligence Gap in Agentic Advertising](https://www.seedtag.com/blog/the-intelligence-gap-in-agentic-advertising): What true agentic AI is and what an advertising agent needs to work. - [From Vector to Meaning: Understanding the Moment with Agentic Audiences](https://www.seedtag.com/blog/from-vector-to-meaning-understanding-the-moment-with-agentic-audiences): The IAB Tech Lab agentic audiences standard, vector embeddings and why model meaning matters. - [AI Agent Platforms and the Future of Agentic Commerce](https://www.seedtag.com/blog/ai-agent-platforms-and-the-future-of-agentic-commerce): How AI agent platforms are shifting commerce toward systems that plan, act and optimise continuously. - [What Are Vector Embeddings and How Can They Influence Vector-Based Targeting?](https://www.seedtag.com/blog/what-are-vector-embeddings-and-how-can-they-influence-vector-based-targeting): Vector embeddings explained and their role in vector-based targeting. - [Open Web vs Walled Gardens: Why Transparency Matters More Than Ever](https://www.seedtag.com/blog/open-web-vs-walled-gardens-why-transparency-matters-more-than-ever): Open web vs walled gardens advertising and transparency. - [How AI in Digital Advertising Is Reshaping Social Commerce](https://www.seedtag.com/blog/how-ai-in-digital-advertising-is-reshaping-social-commerce): AI in digital advertising and its impact on social commerce. - [Marketing Trends in 2026: What's Shaping the Future of Advertising](https://www.seedtag.com/blog/marketing-trends-in-2026-whats-shaping-the-future-of-advertising): Marketing trends and the future of advertising. - [The Future of Digital Marketing Starts With the Moment](https://www.seedtag.com/blog/the-future-of-digital-marketing-starts-with-the-moment): The future of digital marketing beyond audience profiles. - [Brand Marketing vs Performance Marketing](https://www.seedtag.com/blog/brand-marketing-vs-performance-marketing): Full-funnel collaboration between brand and performance marketing. - [How to Advertise on CTV](https://www.seedtag.com/blog/advertise-on-ctv-the-future-for-brands-and-publishers): How to advertise on CTV for brands and publishers. - [CTV Targeting Is Rewriting the Rules of TV Advertising](https://www.seedtag.com/blog/ctv-targeting-is-rewriting-the-rules-of-tv-advertising): CTV targeting and connected TV advertising strategy. - [CTV vs Linear TV](https://www.seedtag.com/blog/ctv-vs-linear-tv-advertising): How CTV advertising differs from linear TV. - [How to Measure Connected TV Ad Performance](https://www.seedtag.com/blog/how-to-measure-connected-tv-advertising): Connected TV advertising measurement and KPIs. - [What Is FAST TV](https://www.seedtag.com/blog/what-is-fast-tv-tuning-in-to-ctv-opportunities): FAST TV (free ad-supported streaming television) and CTV opportunities. - [How Supply Side Platforms (SSP) Are Driving Smarter Monetization](https://www.seedtag.com/blog/how-supply-side-platforms-are-driving-smarter-monetization-and-ad-experiences): Supply side platforms and publisher monetization. - [How Publishers Can Future-Proof Brand Safety and Revenue with the Right Advertising Supply Side Platform](https://www.seedtag.com/blog/how-publishers-can-future-proof-brand-safety-and-revenue-with-the-right-advertising-supply-side-platform): Choosing an advertising supply side platform for brand safety and revenue. - [Rethinking Publisher Monetization Strategy](https://www.seedtag.com/blog/rethinking-publisher-monetization-strategy): Publisher monetization strategies. - [Publisher Ad Management: From Scale to Supply Quality](https://www.seedtag.com/blog/publisher-ad-management-from-scale-to-supply-quality): Publisher ad management and supply quality. - [How AI Is Redefining Brand Safety Today](https://www.seedtag.com/blog/how-ai-is-redefining-brand-safety-today): AI-driven brand safety in programmatic advertising. ## Spanish Version (Versión en español) - [Inicio](https://www.seedtag.com/es): Publicidad Neuro-Contextual impulsada por la IA de Seedtag, Liz. - [Sobre nosotros](https://www.seedtag.com/es/about-us): Seedtag, empresa adtech creadora de la publicidad Neuro-Contextual. - [Liz](https://www.seedtag.com/es/liz): IA propietaria de Seedtag basada en neurociencia. - [NeuroX](https://www.seedtag.com/es/the-neuro-contextual-exchange): Exchange Neuro-Contextual para planificación y activación de medios. - [Anunciantes](https://www.seedtag.com/es/advertisers): Publicidad Neuro-Contextual para marcas y agencias. - [Publishers](https://www.seedtag.com/es/publishers): Monetización y brand safety para editores. - [CTV](https://www.seedtag.com/es/ctv): Publicidad en televisión conectada (CTV). - [Blog](https://www.seedtag.com/es/blog): Blog de Seedtag en español. ## Owned Properties & Subdomains - [Press Room](https://press.seedtag.com/): Official Seedtag newsroom with press releases and company news. - [Careers](https://jobs.seedtag.com/): Seedtag careers portal with open adtech jobs worldwide. - [AdTech Heroes Podcast](https://www.adtechheroespodcast.com/): Seedtag's adtech podcast with industry experts on advertising technology, AI and digital marketing. - [The Pub Way Podcast](https://thepubwaypodcast.com/): Seedtag's podcast for publishers on supply, monetization and the future of publishing. ## Trust and Policies - [Transparency Center](https://www.seedtag.com/transparency-center): Seedtag's ESG reporting, Non-Financial Information Statements and compliance resources. - [Brand Safety Policy](https://www.seedtag.com/brand-safety-policy): Brand safety measures, content filters, publisher vetting and block and allow lists. - [Privacy](https://www.seedtag.com/privacy): Privacy policy and data handling practices. ## Optional - [Français](https://www.seedtag.com/fr): French site. Localised pages use the same paths under /fr/ (e.g. /fr/liz, /fr/the-neuro-contextual-exchange, /fr/advertisers, /fr/publishers, /fr/ctv). - [Deutsch](https://www.seedtag.com/de): German site. Localised pages use the same paths under /de/. - [Italiano](https://www.seedtag.com/it): Italian site. Localised pages use the same paths under /it/. - [Português](https://www.seedtag.com/pt-pt): Portuguese site. Localised pages use the same paths under /pt-pt/. - [Cookies Policy](https://www.seedtag.com/cookies-policy): Cookie usage and consent details. - [Legal Notice](https://www.seedtag.com/legal-notice): Legal information, terms and site ownership. - [Whistleblowing Channel](https://www.seedtag.com/whistleblowing-channel): Ethical reporting channel. - [Press: Seedtag Supports Publishers in Line with Core Web Vitals](https://www.seedtag.com/press/seedtag-takes-action-to-support-publishers-in-line-with-core-web-vitals): 2021 announcement on publisher web performance standards. - [Seedtag Addresses Concerns Regarding Ad Placement on Content-Poor Websites](https://www.seedtag.com/blog/seedtag-addresses-concerns-regarding-ad-placement-on-content-poor-websites): Seedtag's statement on ad placement quality.