Back-to-School Contextual Insights Q3-23

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A few facts to get you started

The Back-to-School season refers to the period when students & teachers return to educational institutions after the summer break to start a new academic year, involving various preparations & activities for students, parents, & educators.

From content about nutrition & exercise routines to information about programs to request grants & scholarships, our Contextual Insights are bringing you a complete overview of the most relevantinterests online regarding Back-to-School-related content.

57%

of the articles and visits are not related to pure Education content.

45%

of the Back-to-School content about primary school & kindergarten mentions sports. Health & exercise are especially important in the basic education levels.

40%

of the High Interest content related to School Clothing mentions backpacks, and 15% uniforms.

*Source: Seedtag Analysis, Back-to-School Q3-23 Contextual Insights.

Key Interests & Contextual Universe

Exercising

Content focused on routines, exercises, sports & gear in order to be fit during the school year. 10% of the high-interest content related to exercise mentions diet, & 30% focus on health benefits.

Scholarships

Most of the content here talks about requirements, programs, & calendars to request grants. High School (39%) & University (37%) are almost balanced among high-interest scholarship-related content.

Health & Routines

Content about nutrition, exercise & beauty routines, to plan the beginning of the school year. 33% of the high-interest content mentions diet, with breakfast showing up in 25% of the content.

*Source: Seedtag Analysis, Back-to-School Q3-23 Contextual Insights.

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