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Investigaci贸n 路 Custom AI

Custom AI

At Seedtag, we partnered with MetrixLab, a global expert in digital ad testing, brand engagement, and customer value to evaluate the effectiveness of Custom AI in delivering precision at scale to unique target audiences.

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How does Custom AI work?

Custom AI takes an advertiser brief and creates a campaign-specific machine-learning model that analyzes every URL and provides a score based on the semantic distance of that URL to the given brief.

Research & Methodology

Research Process

Why is Affinity important?

Affinity belongs with the most essential advertising metrics such as brand preference and loyalty.

Affinity lets brands build emotional connections with their consumers which is ultimately what leads them to differentiate themselves from competitors.

At Seedtag we have created a metric called the Affinity Index, which is a measure of the closeness of the client鈥檚 specific brief and audience definition to each article of the network.

Key Findings

We have been able to prove once more through research that the powerful combination of Contextual Creative Design and In-Content Placements are a winning formula for brand success.

When comparing Seedtag contextual ads vs those exposed to a web clutter that didn鈥檛 contain contextual ads, we saw Seedtag in-context creatives drive uplifts on main brand metrics.

22%

Uplift in ad recall v.s IAB can help your brand to be top of mind of consumers

19%

Uplift in message association v.s IAB can ultimately influence consumers鈥 trust

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