Tennis coverage ran from the China Open in Beijing to the Shanghai Masters and the Japan Open. Admiration ran 3.44× above baseline across 1,227 articles, on Novak Djokovic's China Open title and Carlos Alcaraz's Japan Open win.
Admiration and sadness are both far above baseline (3.44× and 2.92×). Compared with the last US Open week, SEP 7 – SEP 12 (admiration 4.07×, sadness 1.88×) the title-week admiration is a little lower and sadness is much higher, because a disqualification, mass withdrawals and Sinner's injury sat beside the trophies.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within China Open Tennis coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
Djokovic's run to the Beijing title without facing a match point in the semifinal or final.
Admiration with excitement — a veteran champion's week.
Alcaraz winning the Japan Open in his first final since returning from a wrist injury.
Admiration with joy — a return from injury rewarded.
The sections above describe what China Open Tennis coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.
A mid-sized, truly global set (1,227 articles from 24 markets, ~868K estimated visits). Admiration leads, but the safest placements are previews and title coverage, not the incident stories.
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