James Bond casting filled 220 articles in five days around the final screen tests. Curiosity ran 3.94× above baseline, tagged on 92.7% of articles.
Curiosity (3.94×) and excitement (3.81×) are almost identical and together cover most of the story. Nothing else is above baseline: this is the narrowest emotional profile of the edition.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within Next James Bond coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
Reports of the weekend screen tests and the finalists' names.
Curiosity with excitement — a decision pending.
Odds and shortlists for Callum Turner, Jack Lowden and Josh O’Connor.
Curiosity with excitement — handicapping the pick.
The sections above describe what Next James Bond coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.
The smallest story by volume but the highest reach per article (2.21× the edition average) and the cleanest safety. The attention window will peak at the casting announcement.
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