Coverage of the Tesla Roadster reveal — 321 US articles, ~429K estimated visits. Curiosity ran 4.00× above baseline and tagged 302 of 321 articles (94.1%).
Curiosity tags almost every article (94.1% against a 23.50% baseline). Compared with the Apple iPhone 18 launch (curiosity 3.04×, excitement 2.59×), the Roadster pushes curiosity and surprise higher.
Each emotion's share within this event's articles compared to its share across the country's network. Lift > 1.5× = over-represented; lift < 0.5× = suppressed — same "×" convention as every weekly card.
A single "excitement" number hides very different stories underneath it. This breaks each of Step 0's top emotions into the specific angles actually driving it within Tesla Roadster coverage — read by an LLM across the top 100 articles for that emotion, not a fixed taxonomy.
Top internal articles per emotion grouped into nuanced sub-shades anchored in actual article titles and editorial angles.
How to watch, what Tesla claimed, price and release information.
Curiosity with excitement — what is it and when can I get one?
Doubt about feasibility and the question of which regulator oversees a flying car.
Curiosity with surprise — skeptical, but framed as questions.
The sections above describe what Tesla Roadster coverage actually feels like. This is what to do with that read: which emotional registers to lean into, which to avoid, and where the coverage is genuinely under-bought for a brand activating around it.
A small, clean, fast-fading story (321 articles, ~429K estimated visits) where curiosity, surprise and excitement run 2.8–4.0× baseline; creative that invites questions fits better than hard-sell.
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