Meet ASUS

ASUS is a global leader in computer hardware and consumer electronics, renowned for its quality and innovative solutions.
Producing nearly one-third of the world’s motherboards, ASUS continues to shape the future of technology, delivering reliable, advanced products that meet the evolving demands of the digital age.

The challenge

ASUS, in collaboration with its agency partner Heroiks, aimed to boost awareness of its AI-powered Vivobook S15, spotlighting its innovative features. To drive better public understanding and engagement, ASUS adopted a strategic, user-focused approach to effectively connect with their audience.

Our solution

To tackle this challenge, Asus partnered with Seedtag, harnessing its contextual AI technology, Liz, to launch a data-driven campaign that enhanced the visibility of the Vivobook S15. By focusing on optimizing Click-Through Rate (CTR) and View-Through Rate (VTR), ASUS maximized communication impact and drove qualified traffic.
A key solution was integrating the Contextual Impact Display (CID), an innovative creative format designed to enhance user engagement and showcase the product's strengths within relevant editorial environments. Interactive widgets allowed users to explore the product’s features, delivering a richer, more immersive experience.
The results were significant: ASUS recorded a notable increase in CTR (1.15% vs. 0.8% benchmark) and VTR (56% vs. 45% benchmark), confirming the effectiveness of this contextual advertising strategy. Additionally, the campaign achieved a strong visibility rate of 77% (vs. 70% benchmark).
This campaign reflects ASUS’s ongoing commitment to innovation, not just in product development but also in adopting high-performing marketing strategies aligned with evolving digital consumption habits.

+77% Strong Visibility Rate

• +77% Strong Visibility Rate
• +56% View-Through Rate (VTR)
• +46% Increase in CTR compared to the benchmark

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