Meet Baby Dove

Baby Dove created a special line to help take care of babies with a neutral product. As a baby's skin is thinner than an adult's, it needs more gentle care. Gentle even for a newborn baby's first bath. The Baby Dove Hydratation Glycerin line goes beyond gentle cleansing to help replenish essential nutrients and hydration that baby's skin many lose during a bath.

The challenge

Baby Dove had the challenge of communicating its glycerinated hydration product line, in an assertive and contextualized way. The campaign had three priority targets and we need to understand the most relevant territories and contents to them.

Our solution

Through the Seedtag Contextual I.A, we were able to identify the most relevant context for each of these targets. Furthermore, custom categories were created to connect with these contexts, in order to deliver an even more assertive campaign. By delivering the brand's creatives in a completely contextualized environment, we obtained a very high level of user's attention and, consequently, excellent results.

Contextual Territories:

• Newborns & Pregnant Women
• Children,
• Beauty & Skin Care

3.7 seconds faster to be noticed by the users *Compared to common ads

• +3.7x quality view (%seen x % watched)
• 3.7 seconds faster to be noticed by the users *Compared to common ads
• +2.3x more effective in maintaining the user's attention

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