Mora’s contextual strategy helped the purchase intent of their new Nacho/Chili Cheese Bites increase
Food & Drinks
Sumary
The challenge
Mora wanted to increase awareness for their new Nacho & Chili cheese bites. The target audience for this were people responsible for doing groceries, in particular snack lovers.
Our Solution
By running bespoke video creatives across high attention placements Seedtag ensured the campaign was effective in maintaining strong brand KPIs for the brand in The Netherlands, strengthening perceptions on dimensions ‘Innovative’ and ‘Modern’, whilst effectively communicating ‘New Nacho/Chili Cheese bites’.
Contextual Territories
- Shared moments
- Snack ideas
- Celebrationn
Our metrics
+30% Increase in message association ‘Nacho/chili cheese bites’
- +41% Stronger message recall
- +30% Increase in message association ‘Nacho/chili cheese bites’
- +4% increase in Purchase Intent
Testimonials
"The Seedtag campaign was a strong addition to the existing TV, online video, and social media support." Chiel den Otter, Brand Manager Retail, Van Geloven
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