Leveraging Contextual AI, New York Pizza, increased their brand awareness
Food & Drinks
Sumary
Meet NEW YORK PIZZA
New York Pizza is a Dutch fast food chain specialising in pizzas. The individual outlets are operated by franchisees. In 2021, New York Pizza was acquired by the Norwegian company Orkla and transferred to Consumer & Financial Investments together with the Finnish company Kotipizza.
The challenge
The Fastfood pizza restaurant wanted to increase awareness amongst gamers, young professionals, and families, and convey their message ‘it’s the dough’.
Our solution
We engaged the tvc of New York Pizza into our bespoke digital formats the Contextual Branded Video (CBV) and the Contextual Engagement Video (CEV), delivered on relevant content on gaming, young professionals and family & entertainment.
Contextual Territories:
- Gaming
- Young professionals
- Family & entertainment
Our metrics
30% Increase in Unaided Brand Awareness
- 30% Increase in Unaided Brand Awareness
- 19% Increase in Online Ad Recall
- 100% Strengthening of Brand Image (‘Is Origineel’)
Testimonials
"This placement via Seedtag gave us relevant insights regarding the adoption of our tvc within our (online) target groups." Jan-Joost Oudshoorn, Online Performance Specialist, New York Pizza
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