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Actualités, tendances et informations en matière de publicité numérique

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World Cup Advertising 2026: Turning Moments Into Advantage

Insights
Apr 2026
minutes
Souligné

The Intelligence Gap in Agentic Advertising

Neuro-Contextual Advertising
AdTech
Apr 2026
minutes
Souligné

From Innovation to Recognition: Seedtag Wins AI Awards

Seedtag
Neuro-Contextual Advertising
Mar 2026
minutes
Souligné

Oscars 2026: And the Winner Is… Attention

Seedtag
Mar 2026
7
minutes

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CTV Ads and the New Standard for Smarter Audience Targeting

Oct 2025
4
mins
CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Andrés Auchterlonie
Oct 2025
5
mins
CTV

Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Jordi Capdevila
Sep 2025
3
mins
Neuro-Contextual Advertising

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Seedtag
Sep 2025
5
mins
Insights

How Publishers Can Future-Proof Brand Safety and Revenue with the Right Advertising Supply Side Platform

Jordi Capdevila
Sep 2025
5
mins
AdTech
Publishers

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Andrés Auchterlonie
Sep 2025
4
mins
Neuro-Contextual Advertising

Back-to-School 2025: The Trends Shaping Audiences, Content, and Brand Strategies

Seedtag
Aug 2025
4
mins
Insights

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech Heroes
Aug 2025
5
mins
AdTech

Passions Over Profiles: AI for Advertising​

Aug 2025
3
mins
Neuro-Contextual Advertising
AdTech

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Seedtag
Aug 2025
4
mins
Neuro-Contextual Advertising

Why the oRTB Content Object is Key for Programmatic TV

Jordi Capdevila
Aug 2025
3
mins
CTV

Closing the CTV Measurement Gap: Data Quality & Performance Talks

The Pub Way Podcast
Jul 2025
3
mins
CTV

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