A few facts to get you started

The Super Bowl is the championship game of the National Football League (NFL) in the United States, played annually between the champions of the league's two conferences: the National Football Conference (NFC) & the American Football Conference (AFC).

The game is the culmination of the NFL season & is one of the most-watched television events in the United States.

From content about Super Bowl teams that drive higher traffic online to information about the most relevant topics to each team, our Super Bowl Seasonal Audiences are bringing you a complete overview of the key interests online regarding Super Bowl-related content.

Which team drives a higher impact online?

• 41% Kansas City Chiefs
• 26% San Francisco 49ers
• 17% Detroit Lions
• 16% Baltimore Ravens

*Source: Seedtag Analysis, Super Bowl Contextual Insights Q1-24

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Key Interests & Contextual Universe

Kansas City Chiefs

Content related to players & Travis Kelce’s relationship with Taylor Swift.

San Francisco 49ers

Content about this team is mainly focused on player statistics & wins throughout the season.

Detroit Lions

The spotlight on this team revolves around its fans & team management.

Baltimore Ravens

Most of the content talks about this year's draft & the teams in the conference.

*Source: Seedtag Analysis, Super Bowl Contextual Insights Q1-24.

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