A few facts to get you started

The digital advertising industry, although powerful in reaching audiences & engaging consumers, also presents sustainability issues that need attention.

Being well-informed about these challenges is essential for raising awareness about pressing environmental issues, inspiring action, & fostering a sense of collective responsibility for the planet's health.

Sustainability in the adtech world

Did you know that a flight from London to Boston & back has the same carbon footprint as one million video impressions?

Join the conversation & listen to this episode of the AdTech Heroes Podcast with Harvin Gupta, Head of Commercial Partnerships at Scope3, to discuss:

• Sustainable advertising
• Sustainability within the adtech industry
• Strategies for reducing emissions from ads

Listen now:  https://www.adtechheroespodcast.com/episodes/20

Sustainability, among the top 3 challenges for advertisers

Sustainability ranks among the top three challenges facing digital advertisers in Europe. But what exactly drives emissions, and how can we address areas for improvement in adtech?

Take a look at EMARKETER’s report “Western Europe Sustainability in Advertising where Jordi Capdevila, VP of Marketing at Seedtag,  shares his thoughts on the impact of digital advertising & actionable insights for fostering a more sustainable industry.

Download the report: https://www.emarketer.com/content/western-europe-sustainability-advertising

Advertising, a key opportunity for brands to showcase their commitment to environmental sustainability.

Discover a comprehensive overview of Earth Day-related content with our Contextual Insights, covering everything from key categories to target to the most relevant topics & gain valuable insights into the online landscape of Earth Day interests.

Which categories are seeing a surge in traffic for Earth Day content?

• 17.46% Environment
• 13.97% Education
• 13.89% Food & Drink
• 12.78% Travel
• 10.92% Home & Garden

Hot Topics Online & Contextual Universe

4 Hot Topics in Focus

Sustainable Transportation (23% of the articles)

Focuses on reducing carbon emissions through alternative transportation, especially Electric Vehicles (EVs).

Responsible Consumerism (18% of the articles)

Eco-friendly habits, sustainable living, & products for a smaller environmental footprint.

Innovative Eco-Technology (12% of the articles)

Designs set to revolutionize sustainability across sectors.

Ecosystem Restoration (9% of the articles)

Reforestation, sustainable agriculture, & habitat challenges from infrastructure.

*Source: Seedtag Analysis, Earth Day Contextual Insights Q2-24.