Leading tech company Dell relied on Contextual A.I to drive purchases
Technology & Computing
Résumé
The challenge
Dell wanted to drive purchases for the launch of its new laptop across the UK market. They defined 3 very specific target segments and needed to convey the product's main values: innovation and high quality.
Our solution
By using our unique contextual technology, Dell reached its 3 niche segments without relying on cookies. Our technology analyzed and selected the most suitable content: the one aligned with users’ interest in real-time, allowing the brand to stay relevant.
Contextual Territories
- Innovation
- Cutting-edge technology
- Home office
Nos indicateurs
+65% Increase in Purchase Intent for the new range of Dell laptops
- +65% Increase in Purchase Intent for the new range of Dell laptops
- +50% Stronger association with “Innovation” and “High quality” brand image statements
Témoignages
With Seedtag's contextual technology, Dell reached its 3 niche segments without relying on cookies.
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