Meet EURAIL

Eurail gives travellers from all over the world the opportunity to experience flexible, borderless travel across Europe. With a Eurail or Interrail Pass (for non-European and European citizens respectively) travellers of all ages can use an expansive network of train and ferry connections to travel in and between up to 33 countries and see Europe up close via any route they choose. Eurail is owned by over 35 European railway and ferry companies, and is based in Utrecht, the Netherlands.

The challenge

The brand wanted to increase awareness for their rail passes among a digital native audience based in the USA,  interested in travel, entertainment, lifestyle, health, and green living.

Our solution

By running bespoke video creatives across high attention placements targeted on travel content, Seedtag ensured the campaign was effective in increasing Aided Brand Awareness and Online Ad recall for Eurail in the US. Furthermore, the creatives inspired more than half of the respondents to visit the Eurail website, seek more information, or even want to buy the product.

Contextual Territories:

• Entertainment
• Lifestyle
• Health
• Green living

56% Increase in Online Ad Recall

• 56% Increase in Online Ad Recall
• 16% Increase in Aided Brand Awareness

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