The challenge

With this campaign, Garnier had a clear objective: To position itself as a leading brand in the natural beauty sector, leading the shift towards sustainable beauty that cares for the planet and is accessible to all. They wanted to reach this objective through the Green Beauty initiative by increasing the brand positioning of Natural Beauty, reaching potential buyers, educating, communicating, and explaining all its benefits to them. For this purpose, Garnier was looking for a partner that provided a precise targeting strategy that allowed them to capitalize on all Natural Beauty, Responsibility, and Sustainability premium content.

Our Solution

As Garnier was looking for disruptive ways to capture users’ attention, they used our Contextual Impact Display solution with a conversational feature that was capable of creating an immersive experience for the intended audience, driving maximum attention and awareness, while conveying the environmental and social impact of Garnier’s products. This format was implemented across beauty and personal care content, setting focus on trending editorial content related to natural beauty, responsibility, and sustainability. Our Contextual A.I. engine allowed the brand to integrate its messages within the right environment, reaching and matching its target audience interests in real-time, without relying on cookies.

Contextual Territories

• Beauty & Personal Care
• Sustainability & Environment
• Style & Fashion

What's more? (Spanish content)

[video width="1920" height="1080" mp4="https://wp.seedtag.com/wp-content/uploads/2021/10/Garnier-Green-Beauty-Seedtag-v2-1.mp4"][/video]

70,55% Viewability

• 70,55% Viewability
• 1,02% CTR *Certified by IAS data

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