Maserati relied on Contextual A.I. to integrate their brand messages and promote views & user engagement across 3 markets (UK, IT & DE)
Automotive
Résumé
The challenge
Maserati’s main objective with this multi-market campaign was to increase views and user engagement for their target audience of luxury consumers in the automotive industry. The goal was to align the Maserati Levante model towards relevant, premium content featuring their global ambassador, David Beckham.
Our Solution
Our Contextual A.I., allowed us to integrate Maserati’s message into the most relevant content in our network. The campaign was delivered across Entertainment, Sports, and Automotive territories, boosting brand values and reaching the audience on a cookie-free basis.
Results by market
Germany:
- 64.04% Viewability
- 49.83% VTR 30”
- 49.83% VTR completed views
- 2.32% CTR
UK:
- 68.98% Viewability
- 58.07% VTR 30”
- 49.83% VTR completed views
- 0.40% CTR
Italy:
- 70.47% Viewability
- 57.98% VTR 30”
- 49.83% VTR completed views
- 0.99% CTR
Contextual Territories
- Automotive
- Entertainment
- Sports
Nos indicateurs
68.98% Viewability (UK)
- 68.98% Viewability (UK)
- 64.04% Viewability (DE)
- 70.47% Viewability (IT)
Témoignages
"Seedtag was chosen as a strategic partner for this campaign as its contextual technology aligned perfectly with our desire to strengthen the association between Maserati and David Beckham, and the results did not disappoint." Michael Solomon, Client Lead EMEA, Starcom
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