The challenge

Party Casino launched two consecutive campaigns. First, a branding campaign with the objective of raising awareness and getting new players subscriptions and app downloads, followed by a second campaign that aimed to promote a specific game, Streetfighter, to position it in the users’ top of mind and increasing online recall.

Our Solution

Through Seedtag’s Contextual A.I., Party Casino was able to fully integrate its messages within a relevant environment, complying with the gambling advertising policies, all in a cookie-free basis. Four different creatives were designed to seamlessly match the content where they were displayed, helping the brand to tackle its upper-funnel objectives whilst simultaneously moving to the lower funnel, addressing consideration and qualitative traffic objectives.

Contextual Territories

• Fun
• Online gambling
• Responsible gambling

+400% Uplift in Unaided Brand Awareness drove by the first branding campaign

• +400% Uplift in Unaided Brand Awareness drove by the first bra
• +92% Greater advertising recall following the exposure to the second campaign
• +1% CTR Obtained within the second campaign, as a result of the continuous optimisations

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