MEET RENAULT

For more than 120 years, Renault has been opening new paths to mobility. Today it is writing a new chapter under the banner of technology, energy and services. With the birth of a new range of electric vehicles and a focus on electrification, hydrogen and data, the group emphasised on making daily life easier through innovation.

The challenge

With its “Renault Now” cross model campaign, Renault not only aimed to be seen as an innovation leader within the Spanish market but also to develop its brand association with sports values, all while trying to encourage purchases after the COVID-19 crisis.

Our solution

Renault was the first brand to exclusively test our Contextual Frame Display solution, an user-friendly alternative to the traditional pre-roll formats that was integrated through Contextual Intelligence across the most relevant sports content, targeting users based on their interests in real-time and without relying on cookies.

Contextual Territories

• Sports
• Innovation
• City driving