Movistar carried out a cookieless test and achieved important results with Seedtag solutions
Technology & Computing
Résumé
Meet Movistar
Movistar is a brand of Telefónica, one of the largest telecommunications companies in the world, providing mobile and fixed services, broadband, and digital television, with a presence in Chile and Argentina among other countries in Latin America and Europe.
The challenge
Achieve relevant results in their branding campaign using contextual cookieless solutions and therefore start their cookieless strategy.
Our solution
With our cookieless technology and display and video formats, we achieved results above the Seedtag benchmark and other contextual solutions, in addition to understanding attention patterns using APM metrics.
Contextual Territories
- Art & Entertainment
- Computers & Electronics
- Family
- Technology
Nos indicateurs
+67% Above APM bench (attention per 1000 impressions) Video
- +84% Above APM bench (attention per 1000 impressions) Display
- +67% Above APM bench (attention per 1000 impressions) Video
- 5.5x Higher display CTR versus other contextual solutions
Témoignages
With our Contextual AI we communicated the campaign in Food & Drink territories to attract and retain the attention of the audience while delivering campaign's message.
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