The challenge

Unilever wanted to show its support for the Female National Football team, The Orange Lionesses, through a partnership capable of seizing all the media noise and the offline sponsorships, to capitalize it within the digital ecosystem as well.

Our Solution

Through Seedtag’s Contextual Intelligence, all the media noise generated by the event was effectively seized by Andrélon, which relied on our key Display formats to run a full-funnel strategy. The Contextual Impact Display allowed the brand to boost its KPIs within the upper funnel, whilst the Contextual Engagement Display did the same in the mid-lower funnel.

Contextual Territories

• Women's World Cup news and related articles

+41% Greater association with the main campaign strapline: “Sport, Care & Fresh”

• +41% Greater association with the main campaign strapline: “Sport, Care & Fresh”
• +40% Uplift in Unaided Brand Awareness among the campaign's core target
• +9% Increase in Purchase Consideration drove by the Contextual Engagement Display format