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Hervorgehoben

How to Turn Automotive Marketing Research Into World Cup Ads

Insights
Jun 2026
7
Min.
Hervorgehoben

Cannes Lions Festival of Creativity: From Profiles to Human Understanding

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May 2026
8
Min.
Hervorgehoben

Sports Marketing Strategies That Win World Cup Attention

Insights
May 2026
11
Min.
Hervorgehoben

Wie CTV-Targeting die Regeln der TV-Werbung neu schreibt

CTV
May 2026
6
Min.

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CTV Ads and the New Standard for Smarter Audience Targeting

Oct 2025
4
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CTV

How Streaming Viewers Broke the Old Rules of TV Measurement

Andrés Auchterlonie
Oct 2025
5
mins
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Neuro-Contextual Advertising: Winning Audiences Through Interests, Emotions and Intentions

Jordi Capdevila
Sep 2025
3
mins
Neuro-Contextual Advertising

From Candy to Cult Classics: Why Halloween Captures More Than Costumes

Seedtag
Sep 2025
5
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How Publishers Can Future-Proof Brand Safety and Revenue with the Right Advertising Supply Side Platform

Jordi Capdevila
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5
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Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Andrés Auchterlonie
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4
mins
Neuro-Contextual Advertising

Back-to-School 2025: The Trends Shaping Audiences, Content, and Brand Strategies

Seedtag
Aug 2025
4
mins
Insights

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech Heroes
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5
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AdTech

Passions Over Profiles: AI for Advertising​

Aug 2025
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Neuro-Contextual Advertising
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Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

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4
mins
Neuro-Contextual Advertising

Why the oRTB Content Object is Key for Programmatic TV

Jordi Capdevila
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3
mins
CTV

Closing the CTV Measurement Gap: Data Quality & Performance Talks

The Pub Way Podcast
Jul 2025
3
mins
CTV

What Is Contextual Advertising? Redefining a Smarter, Privacy-First Approach

Jordi Capdevila
Jul 2025
4
mins
Contextual Advertising

How Demand Side Platforms (DSPs) Are Reshaping CTV And What Publishers Need To Know

The Pub Way Podcast
Jul 2025
4
mins
Publishers
CTV
Insights

Pioneering Neuro-Contextual: The Next Evolution in Artificial Intelligence Advertising

Jordi Capdevila
Jun 2025
4
mins
Neuro-Contextual Advertising
AdTech

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