Vélez leveraged a contextual strategy to boost consideration and capture attention
Beauty & Fashion
Sumary
Meet Vélez
Vélez is a Colombian company dedicated to the manufacturing of footwear, fashion, and leather goods, primarily made of leather, with 35 years of experience
The challenge
Increase brand awareness and consideration, as well as understanding how the brand is positioned against the competition.
Our solution
With contextual display and video formats, we managed to generate high levels of attention in the campaign. In addition, we apply the brand lift study and verify the positioning of the brand against the competition, increasing consideration by 37%.
Contextual territories
- Lifestyle
- Health
- Fashion
- Travel
- Luxury
- Shopping
Our metrics
145% Attention (APM) versus IAB benchmark
- 145% Attention (APM) versus IAB benchmark
- +37% Increase in Consideration
- 2,9x Higher attention (APM) from CBV in-article, versus IAB benchmark
Testimonials
Unveiling Brand Positioning Through Contextual Display and Video Formats
Ready to elevate your campaigns with neuro-contextual advertising?
Explore other cases
Sind Sie bereit, Ihre Kampagnen mit neurokontextueller Werbung aufzuwerten?
Erreichen Sie Menschen dort, wo es am wichtigsten ist, mit Full-Funnel-Kampagnen, die inspirieren, ansprechen und Ergebnisse liefern