Meet Vélez

Vélez is a Colombian company dedicated to the manufacturing of footwear, fashion, and leather goods, primarily made of leather, with 35 years of experience

The challenge

Increase brand awareness and consideration, as well as understanding how the brand is positioned against the competition.

Our solution

With contextual display and video formats, we managed to generate high levels of attention in the campaign. In addition, we apply the brand lift study and verify the positioning of the brand against the competition, increasing consideration by 37%.

Contextual territories

• Lifestyle
• Health
• Fashion
• Travel
• Luxury
• Shopping

145% Attention (APM) versus IAB benchmark

• 145% Attention (APM) versus IAB benchmark
• +37% Increase in Consideration
• 2,9x Higher attention (APM) from CBV in-article, versus IAB benchmark

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