Building Brand Clarity for Heineken and its Dos Equis beer across Mexico
Food & Drinks
Résumé
The challenge
Dos Equis was looking to boost its Brand Clarity and reinforce its association with moments of celebration and new beginnings.
Our solution
With Seedtag they found a solution on a technological level that went further and managed to understand the brand's objectives, and developed a proposal of emotional and functional messages by region and contextually segmented by moments.
Contextual Territories
- Celebrations
- Special Occasions
- Shared moments
Nos indicateurs
+80% Uplift Conversion Rate
- Uplift Conversion Rate
- +7% Increase in viewability for Heineken, compared to previous digital campaigns
Témoignages
“through seedtag's technology we drove brand metrics and obtained insights that will be replicable in future campaigns to ensure great results.” Ursula Calderón, Media & Digital Sr Manager, Heineken Mexico
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