Building Brand Clarity for Heineken and its Dos Equis beer across Mexico
Food & Drinks
Sumary
The challenge
Dos Equis was looking to boost its Brand Clarity and reinforce its association with moments of celebration and new beginnings.
Our solution
With Seedtag they found a solution on a technological level that went further and managed to understand the brand's objectives, and developed a proposal of emotional and functional messages by region and contextually segmented by moments.
Contextual Territories
- Celebrations
- Special Occasions
- Shared moments
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