SEAT relied on Contextual A.I. to reshape its brand perception
Automotive
Résumé
The challenge
SEAT was looking for a partner that would allow it to increase its awareness, communicate the character and values of this new vehicle, and ultimately, boost the brand’s association with an adventurous mindset.
Our solution
The brand implemented Contextual Branded Video solution on a multi-device campaign, across the Lifestyle and Travel environments. A precise cookie-less contextual strategy was applied to ensure ads were served strictly on content that was aligned with the campaign's main message and SEAT’S values.
Contextual Territories
- Adventure
- Road trips
- Car reviews
Nos indicateurs
+228% Uplift in Brand Awareness
- +228% Uplift in Brand Awareness
- +314% Uplift in “Why not now” message association
- +56% Increase on consumer Purchase Intent
Témoignages
SEAT was looking for a partner that would allow it to increase its awareness, communicate the character and values.
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