SEAT relied on Contextual A.I. to reshape its brand perception
Automotive
Resumo
The challenge
SEAT was looking for a partner that would allow it to increase its awareness, communicate the character and values of this new vehicle, and ultimately, boost the brand’s association with an adventurous mindset.
Our solution
The brand implemented Contextual Branded Video solution on a multi-device campaign, across the Lifestyle and Travel environments. A precise cookie-less contextual strategy was applied to ensure ads were served strictly on content that was aligned with the campaign's main message and SEAT’S values.
Contextual Territories
- Adventure
- Road trips
- Car reviews
Nossas métricas
+228% Uplift in Brand Awareness
- +228% Uplift in Brand Awareness
- +314% Uplift in “Why not now” message association
- +56% Increase on consumer Purchase Intent
Testimonials
SEAT was looking for a partner that would allow it to increase its awareness, communicate the character and values.
Pronto para elevar suas campanhas com publicidade neurocontextual?
Explore outros casos
Pronto para elevar suas campanhas com publicidade neurocontextual?
Alcance as pessoas onde é mais importante, com campanhas completas de funil que inspiram, envolvem e entregam resultados