Carolina Herrera relies on contextual to increase awareness and brand favorability during the Holiday season.
Beauty & Fashion
Sumary
The challenge
Carolina Herrera wanted to increase awareness of its fragrances and to be in the top of mind of the consumers coinciding with the Holiday season. They wanted to make sure that the campaign was delivered in the right content related to Christmas & Gifting.
Our solution
The brand implemented Seedtag’s contextual creatives: Contextual Interactive Display to capture attention and Contextual Engagement Display to drive traffic to site across Fashion and Gifting environments. A precise contextual strategy was applied to ensure ads were delivered in the right content and impacted the desired target audience.
Contextual Territories
- Luxury Lifestyle
- Gift ideas
- Christmas
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