The challenge

Coinciding with the Super Bowl 2020, Chili's launched the "Wings Festival" campaign in Mexico with the objective of reinforcing the notoriety of its restaurants and increasing food delivery orders, positioning wings as the perfect food to eat during the live event.

Our Solution

We implemented a 360 strategy delivering two high-impact formats (Contextual Engagement Display and Contextual Branded Video) during 3 consecutive weeks prior to the event and integrating Chili's campaign messages into relevant content, allowing the brand to capitalize on all Super Bowl articles published in the most premium publishers in Mexico.

Contextual Territories

• Super bowl news
• Celebrations
• Plans at home