Meet Contextual TV – connect with your audiences interests on every screen

Case Study · Carolina Herrera

Carolina Herrera relies on contextual to increase awareness and brand favorability during the Holiday season.

Beauty & Fashion

Our Key Results



Increase in brand awareness


Uplift in online advertising recall


Uplift in brand favorability

We were extremely pleased to see the results of the campaign, especially seeing unaided brand awareness grow for our Carolina Herrera Good Girl and Bad Boy fragrances.” Aliki Zachariadis, Marketing Director, Puig UK

The challenge

Carolina Herrera wanted to increase awareness of its fragrances and to be in the top of mind of the consumers coinciding with the Holiday season. They wanted to make sure that the campaign was delivered in the right content related to Christmas & Gifting.

Our solution

The brand implemented Seedtag’s contextual creatives: Contextual Interactive Display to capture attention and Contextual Engagement Display to drive traffic to site across Fashion and Gifting environments. A precise contextual strategy was applied to ensure ads were delivered in the right content and impacted the desired target audience.

Contextual Territories

  • Luxury Lifestyle
  • Gift ideas
  • Christmas

The Solution

Contextual Engagement Display

Case Study · Heineken-Dos Equis

Building Brand Clarity for Heineken and its Dos Equis beer across Mexico


See next