Our solution

Technology

Technology Overview

Sell-Side Ad Tech, Built for Convergent TV & Streaming:
Our CTV-first tech provides the advanced features and capabilities that modern media sellers, media buyers, and data owners need to navigate the evolving CTV and video advertising landscape.

EXPLORE OUR TECH: Marketplace (SSP): Transact on high-quality ad inventory through a real-time, automated marketplace. Self-Serve Deal Curation: Curate data-enabled private marketplaces (PMPs) across premium CTV inventory. Ad Serving & Mediation: Drive stronger inventory yield, while enhancing ad operations and viewer experiences.

Marketplace (SSP)

Marketplace (SSP):
Buy and sell premium TV, connected TV, and online video ad inventory through a fully-automated marketplace with advanced SSP capabilities.

SELL: For Media Sellers. Monetize all video and TV endpoints across an expansive set of programmatic demand partners and independent agencies. BUY: For Media Buyers. Buy premium, curated TV and video inventory through private marketplaces (PMPs), available in your DSP of choice.

Self-Serve Deal Curation

Easily Curate CTV Deal IDs:
Our Select is a self-service deal ID curation platform that enables media buyers and proprietary data owners to easily plan, create, and activate CTV private marketplaces (PMPs).

SELF-SERVE DEAL ID CURATION: Plan, Curate, & Activate CTV PMPs. With Select, you can easily onboard and build target audiences, develop media plans with accurate forecasts, and move swiftly to campaign activation via integrations with leading DSPs. See how: UNBOARD: Upload, Build, & Manage Audiences. Onboard proprietary first-party data or use preloaded third-party segments from providers like Audigent and LiveRamp to create highly-relevant target audiences. FORECAST: Create Plans & Forecast Reach. Apply key deal targeting parameters, including data segments, platform, and geography. Then, easily forecast, understand, and package your reach. CURATE: Curate Premium CTV Inventory. Tap into our expansive portfolio of directly-sourced, premium CTV and video inventory to create high-quality PMPs. ACTIVATE: Push Deals to Leading DSPs. Seamlessly transition from planning to activation by pushing deals to your DSP of choice, such as the Trade Desk or Google DV 360.

Ad Serving

Service Direct-Sold Campaigns:
Our ad serving technology enables connected TV media sellers to service their direct-sold CTV and video ad campaigns with intuitive campaign management, pacing, and tracking tools.

SERVICE: Manage Ad Campaigns. Store, schedule, and serve advertiser creatives to easily manage and execute direct-sold campaigns. CONTROL: Ensure Proper Pacing. Manage high-volume throughputs by setting rules for campaign objectives, including impression limits, pacing by time frame, and frequency caps. MONITOR: Track Key Metrics. Track key campaign metrics and apply third-party tags to ensure direct-sold deals are fulfilled and delivered against buyer objectives. ENHANCE: Drive Incremental Yield. Enhance revenue by adding and prioritizing programmatic demand on top of your direct-sold campaigns.

Creative Review

Manage the Creative Experience:
Powered by our Proprietary Ad Library, Beachfront’s advanced creative management suite provides CTV media sellers with enhanced transparency and control over the ads that run across inventory.

CONTROL: Review & Approve Creatives. Take full control of the creatives running across your inventory with manual reviews and approvals, or set automated blocking parameters at the brand- or category-level. ENACT: Apply Key Creative Rules. Create pristine ad breaks by applying key creative rules for ad deduplication, competitive separation, and wearout – powered by Beachfront's Ad Library. ANALYZE: Analyze Key Creative Insights. Dive deep into key creative-level metrics and metadata – such as revenue by ad pod and by buyer – to unlock in-depth insight into specific creatives.

Why select us

Fully Self-Service Platform.
Premium CTV Supply.
Unrivaled Transparency.

Beachfront Select is fully self-service, allowing you to curate and activate data-enabled CTV deals whenever you like. A CTV-first platform, Select provides direct connections into Beachfront’s vast portfolio of premium CTV inventory. Beachfront provides full transparency into log-level data files, take rates, and contextual ad placements.

Case Studies

A Leading CPG Brand

How a Leading CPG Brand Improved Brand Awareness and Recommendation

A consumer packaged goods (CPG) brand sought to expand its reach and market awareness across key demographic groups, including female millennials, Hispanic audiences, and soccer fans. To effectively reach and engage with these target segments, the leading beverage brand aimed to deliver an impactful campaign across Spanish-language connected TV (CTV) and over-the-top (OTT) inventory. Seeking to drive core branding KPIs across its target audiences, the CPG brand selected Beachfront for its curated inventory packages and team of CTV supply experts. To help the beverage brand achieve advertising success in CTV, Beachfront’s team curated premium inventory packages from leading Spanish-language CTV publishers in a way that provided much-needed transparency and efficiency on their campaign. Download your copy of the case to see how the CPG brand executed the ad campaign across Beachfront’s premium CTV inventory, driving significant lifts in core branding KPIs among the target market segments.

An International Media Owner

How an International Media Owner Improved Connected TV Revenue and Ad Operations

An International Media Owner operating in the U.S. and LATAM had recently jumped into the programmatic ecosystem to bolster their monetization efforts. After a few months of testing and deploying various programmatic partners, it became increasingly difficult for the Media Owner to manage disparate sources of demand. In surveying the market for a solution, the International Media Owner selected Beachfront’s Unified Decisioning technology and team of programmatic experts. Using the technology, the Media Owner enabled over 20 demand partners — spanning SSPs, DSPs, and direct advertisers — for real-time bidding against robust ad mediation settings. Download your copy of the case to see how Beachfront’s Technology enabled the International Media Owner to: Drive significant lifts in CTV revenue, CPMs and fill rates across geographies and within FAST environments — including 4x CPM growth in the U.S. market. Unify demand management and ad mediation across more than 20 advertising partners, including SSPs, DSPs, and direct buyers. Improve advertising operations by resolving key challenges that had been placing a resource strain and burden on their business.