Halloween Contextual Insights Q4-25

A few facts to get you started
Halloween has evolved into a major cultural event celebrated worldwide, not just as a holiday for costumes and candy, but as a significant opportunity for advertisers.
Each year, brands capitalize on the festive season by launching creative, themed campaigns that resonate with the spirit of Halloween. From costumes and decorations to entertainment and sweet treats, Halloween spending continues to grow, making it a unique chance to connect with diverse audiences through targeted digital strategies.
Stay ahead in the Halloween flurry, & gain a strategic advantage with our data-driven Contextual Insights tailored specifically for this season.
Key Interests & Contextual Universe

Entertainment (32% of the articles)
This interest includes binge-watching horror movies, playing video games & visiting themed amusement parks.