The challenge

Henkel and its Home Care brand, Pril, were looking for new disruptive solutions to engage their audience, and working with Seedtag proved that a Contextual data-driven strategy is a meaningful alternative to a strategy based on cookies.

Our solution

Seedtag delivered a media strategy for Henkel that achieved its objectives without the use of cookies thanks to the capabilities of our Contextual AI, LIZ©, which enables human-like content understanding, high impact solutions, and real-time placement optimisation (DPO) to ensure that all Brand messages are seamlessly integrated into the most relevant content.  Adopting a dynamic approach, targeting strategies with and without cookies were tested for the Pril product, using two different strategies for the same campaign, generating excellent performance in both cases.

Contextual Territories

• Food
• Shopping
• Homecare
• Family

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