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New research: The Power of Contextual in the Attention Economy

Case studies

Works we're proud of

LG

LG

LG uses Contextual Advertising to spread its campaign dynamically and creatively

+24%

Viewability

Mitsubishi

Mitsubishi

Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market

+27%

Unaided Brand Awareness

Baby Dove

Baby Dove

Baby Dove relied on Contextual Advertising to maximize the attention of its target

3.7

seconds faster to be noticed by the users *Compared to common ads

Maserati

Maserati

Maserati relied on Contextual A.I. to integrate their brand messages and promote views & user engagement across 3 markets (UK, IT & DE)

68.98%

Viewability (UK)

Morellato

Morellato

Morellato leverages Contextual A.I. with In-Content placements to increase attention to its new “Love for Nature” collection

+49%

Increase in “Care for the Environment” Message Recall

Garnier

Garnier

Garnier relied on contextual to boost its positioning as a sustainable brand with the Green Beauty initiative

70,55%

Viewability

Actimel

Actimel

Actimel relied on the contextual to boost its reputation and be part of a responsible universe

+79%

increase in brand awareness

Levis

Levis

Levi’s boosted association with sustainability with help of Contextual AI

79,4%

Viewability

Videoland

Videoland

Boosting awareness for new RTL - Videoland shows by leveraging Contextual A.I.

63%

CTR

Mora

Mora

Mora’s contextual strategy helped the purchase intent of their new Nacho/Chili Cheese Bites increase

+30%

Increase in message association ‘Nacho/chili cheese bites’

Party Casino

Party Casino

Party Casino's full funnel contextual strategy boosted brand awareness and ad recall

+400%

Uplift in Unaided Brand Awareness drove by the first branding campaign

Sensodyne

Sensodyne

Sensodyne’s contextual strategy & in-content placement boosted attention and view quality

+4.4

seconds faster notification of the ads

Unilever-Andrélon

Unilever-Andrélon

Univeler Andrélon: capitalising on media noise within the digital ecosystem in a cookie-free basis

+41%

Greater association with the main campaign strapline: “Sport, Care & Fresh”

Chilis

Chilis

Chili’s relied on Seedtag to increase delivery orders associated to the Super Bowl 2020

+47%

of the total conversions (orders) were drive by Seedtag ads

SEAT

SEAT

SEAT relied on Contextual A.I. to reshape its brand perception

+228%

Uplift in Brand Awareness

Renault

Renault

Renault capitalised on relevant video content to boost its association with sports values

+89%

Viewability (IAS)

Carolina Herrera

Carolina Herrera

Carolina Herrera relies on contextual to increase awareness and brand favorability during the Holiday season.

+166%

Increase in brand awareness

Heineken-Dos Equis

Heineken-Dos Equis

Building Brand Clarity for Heineken and its Dos Equis beer across Mexico

+80%

Uplift Conversion Rate

DELL

DELL

Leading tech company Dell relied on Contextual A.I to drive purchases

+65%

Increase in Purchase Intent for the new range of Dell laptops

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