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Case studies
Diageo (SMIRNOFF)
Diageo and Grupo Peñaflor trusted in contextual video formats to generate attention from their target
75%
APM vs bench APM (attention per 1000 impressions
Mitsubishi
Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market
+27%
Unaided Brand Awareness
TelefĂłnica Movistar (Argentina)
Movistar carried out a cookieless test and achieved important results with Seedtag solutions
3.2x
Higher display CTR (benchmark Telco ARG)
TelefĂłnica Movistar (Chile)
Movistar carried out a cookieless test and achieved important results with Seedtag solutions
+67%
Above APM bench (attention per 1000 impressions) Video
Henkel
Seedtag and Henkel demonstrate how Contextual Advertising is an efficient alternative to cookies
+14pp Message Recall
Than non contextual targeting
Eurail
Eurailâs contextual strategy strengthened awareness in the USA
56%
Increase in Online Ad Recall
New York Pizza
Leveraging Contextual AI, New York Pizza, increased their brand awareness
30%
Increase in Unaided Brand Awareness
Colgate Plax
Colgate Plax relied on contextual strategy to maximize awareness and consideration for mouthwash
44%
uplift in brand favorability
Pedigree
Pedigree relied on contextual strategy to maximize awareness and consideration for its dog oral care product
61%
uplift in âYou brush, they chompâ message association
VIGOR
Contextual Advertising boosted brand awareness levels for Blokker among target users in the Netherlands
65%
of Ad Recognition
LG
LG uses Contextual Advertising to spread its campaign dynamically and creatively
+24%
Viewability
Baby Dove
Baby Dove relied on Contextual Advertising to maximize the attention of its target
3.7
seconds faster to be noticed by the users *Compared to common ads
Maserati
Maserati relied on Contextual A.I. to integrate their brand messages and promote views & user engagement across 3 markets (UK, IT & DE)
68.98%
Viewability (UK)
Morellato
Morellato leverages Contextual A.I. with In-Content placements to increase attention to its new âLove for Natureâ collection
+49%
Increase in âCare for the Environmentâ Message Recall
Garnier
Garnier relied on contextual to boost its positioning as a sustainable brand with the Green Beauty initiative
70,55%
Viewability
Actimel
Actimel relied on the contextual to boost its reputation and be part of a responsible universe
+79%
increase in brand awareness
Levis
Leviâs boosted association with sustainability with help of Contextual AI
79,4%
Viewability
Videoland
Boosting awareness for new RTL - Videoland shows by leveraging Contextual A.I.
63%
CTR
Mora
Moraâs contextual strategy helped the purchase intent of their new Nacho/Chili Cheese Bites increase
+30%
Increase in message association âNacho/chili cheese bitesâ
Party Casino
Party Casino's full funnel contextual strategy boosted brand awareness and ad recall
+400%
Uplift in Unaided Brand Awareness drove by the first branding campaign
Sensodyne
Sensodyneâs contextual strategy & in-content placement boosted attention and view quality
+4.4
seconds faster notification of the ads
Unilever-Andrélon
Univeler Andrélon: capitalising on media noise within the digital ecosystem in a cookie-free basis
+41%
Greater association with the main campaign strapline: âSport, Care & Freshâ
Chilis
Chiliâs relied on Seedtag to increase delivery orders associated to the Super Bowl 2020
+47%
of the total conversions (orders) were drive by Seedtag ads
SEAT
SEAT relied on Contextual A.I. to reshape its brand perception
+228%
Uplift in Brand Awareness
Renault
Renault capitalised on relevant video content to boost its association with sports values
+89%
Viewability (IAS)
Carolina Herrera
Carolina Herrera relies on contextual to increase awareness and brand favorability during the Holiday season.
+166%
Increase in brand awareness
Heineken-Dos Equis
Building Brand Clarity for Heineken and its Dos Equis beer across Mexico
+80%
Uplift Conversion Rate
DELL
Leading tech company Dell relied on Contextual A.I to drive purchases
+65%
Increase in Purchase Intent for the new range of Dell laptops
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