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Our Digital Marketing Calendar 2024 is here! Download it now or add it directly to your preferred calendar app.

Case studies

Works we're proud of

KIA

Contextual advertising proves higher performance vs. cookie-based advertising

70%

View rate of contextual ads vs. 64% for cookie-based ads

Mitsubishi

Mitsubishi relied on Seedtag LAB to reshape its perceptions and reinforce its positioning across the Brazilian market

+27%

Unaided Brand Awareness

Diageo (SMIRNOFF)

Diageo and Grupo Peñaflor trusted in contextual video formats to generate attention from their target

75%

APM vs bench APM (attention per 1000 impressions

Answer Seguros

Answer achieved high levels of attention by promoting its insurance product with contextual technology

+85%

CTR vs bench ARG

Vélez

Vélez leveraged a contextual strategy to boost consideration and capture attention

145%

Attention (APM) versus IAB benchmark

Telefónica Movistar (Argentina)

Movistar carried out a cookieless test and achieved important results with Seedtag solutions

3.2x

Higher display CTR (benchmark Telco ARG)

Telefónica Movistar (Chile)

Movistar carried out a cookieless test and achieved important results with Seedtag solutions

+67%

Above APM bench (attention per 1000 impressions) Video

Henkel

Seedtag and Henkel demonstrate how Contextual Advertising is an efficient alternative to cookies

+14pp Message Recall

Than non contextual targeting

Eurail

Eurail’s contextual strategy strengthened awareness in the USA

56%

Increase in Online Ad Recall

New York Pizza

Leveraging Contextual AI, New York Pizza, increased their brand awareness

30%

Increase in Unaided Brand Awareness

Colgate Plax

Colgate Plax relied on contextual strategy to maximize awareness and consideration for mouthwash

44%

uplift in brand favorability

Pedigree

Pedigree relied on contextual strategy to maximize awareness and consideration for its dog oral care product

61%

uplift in “You brush, they chomp” message association

VIGOR

Contextual Advertising boosted brand awareness levels for Blokker among target users in the Netherlands

65%

of Ad Recognition

LG

LG uses Contextual Advertising to spread its campaign dynamically and creatively

+24%

Viewability

Baby Dove

Baby Dove relied on Contextual Advertising to maximize the attention of its target

3.7

seconds faster to be noticed by the users *Compared to common ads

Maserati

Maserati relied on Contextual A.I. to integrate their brand messages and promote views & user engagement across 3 markets (UK, IT & DE)

68.98%

Viewability (UK)

Morellato

Morellato leverages Contextual A.I. with In-Content placements to increase attention to its new “Love for Nature” collection

+49%

Increase in “Care for the Environment” Message Recall

Garnier

Garnier relied on contextual to boost its positioning as a sustainable brand with the Green Beauty initiative

70,55%

Viewability

Actimel

Actimel relied on the contextual to boost its reputation and be part of a responsible universe

+79%

increase in brand awareness

Levis

Levi’s boosted association with sustainability with help of Contextual AI

79,4%

Viewability

Videoland

Boosting awareness for new RTL - Videoland shows by leveraging Contextual A.I.

63%

CTR

Mora

Mora’s contextual strategy helped the purchase intent of their new Nacho/Chili Cheese Bites increase

+30%

Increase in message association ‘Nacho/chili cheese bites’

Party Casino

Party Casino's full funnel contextual strategy boosted brand awareness and ad recall

+400%

Uplift in Unaided Brand Awareness drove by the first branding campaign

Sensodyne

Sensodyne’s contextual strategy & in-content placement boosted attention and view quality

+4.4

seconds faster notification of the ads

Unilever-Andrélon

Univeler Andrélon: capitalising on media noise within the digital ecosystem in a cookie-free basis

+41%

Greater association with the main campaign strapline: “Sport, Care & Fresh”

Chilis

Chili’s relied on Seedtag to increase delivery orders associated to the Super Bowl 2020

+47%

of the total conversions (orders) were drive by Seedtag ads

SEAT

SEAT relied on Contextual A.I. to reshape its brand perception

+228%

Uplift in Brand Awareness

Renault

Renault capitalised on relevant video content to boost its association with sports values

+89%

Viewability (IAS)

Carolina Herrera

Carolina Herrera relies on contextual to increase awareness and brand favorability during the Holiday season.

+166%

Increase in brand awareness

Heineken-Dos Equis

Building Brand Clarity for Heineken and its Dos Equis beer across Mexico

+80%

Uplift Conversion Rate

DELL

Leading tech company Dell relied on Contextual A.I to drive purchases

+65%

Increase in Purchase Intent for the new range of Dell laptops

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