Unaided Brand Awareness
Engagement in new creatives (Interactions and CTR)
Stronger association with “Adventurer”
Mitsubishi aimed to boost Mitsubishi Pajero Sport brand values (adventure, innovation and luxury lifestyle) while positioning this vehicle in the intended audience, top of mind: high-income adults +40.
Mitsubishi relied on Seedtag’s Contextual A.I., being the very first brand to leverage the full capabilities of the Seedtag LAB program and benefit from a tailor-made Content Strategy. The strategy created allowed Mitsubishi to capitalize on relevant content that was perfectly aligned with their identified brand values and positioning.