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Automotive
+27%
Unaided Brand Awareness
+32%
Engagement in new creatives (Interactions and CTR)
+20%
Stronger association with “Adventurer”
Mitsubishi aimed to boost Mitsubishi Pajero Sport brand values (adventure, innovation and luxury lifestyle) while positioning this vehicle in the intended audience, top of mind: high-income adults +40.
Mitsubishi relied on Seedtag’s Contextual A.I., being the very first brand to leverage the full capabilities of the Seedtag LAB program and benefit from a tailor-made Content Strategy. The strategy created allowed Mitsubishi to capitalize on relevant content that was perfectly aligned with their identified brand values and positioning.
Beauty & Fashion
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