Seedtag Raises $40M in Series B!

Cookies Policy

01 · Introduction

Seedtag, on its own account or that of a third party contracted to provide measurement services, may use cookies and other similar mechanisms for storing and retrieving data on terminal equipment (hereinafter, “Cookies”) when the User browses the Website in order to allow and facilitate user interaction with it. The statistics services – own or external – used by the website may use “cookies” in order to establish metrics and patterns of use of the site.

Access, use and, in general, browsing the website necessarily implies the user’s consent to the use of “cookies” by Seedtag and / or its service providers.

Through the use of cookies, it is possible that the server where the Website is hosted recognizes the Web browser used by the User, the connection IP address, the origin (URL), the time of use and the pages viewed, as well as the preferences of each User, in order to make browsing easier, allowing, for example, access to users who have previously registered, access to areas, services, promotions or contests reserved exclusively for them without having to register at each visit. They are also used to measure the audience and traffic parameters, as well as to control the progress and number of entries.

02 · What are cookies?

What are Cookies?

A cookie is a file that is downloaded to your computer when you access certain web pages. Cookies allow a web page, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and the way they use their equipment, they can be used to recognize to user.

03 · Types of cookies

Types of cookies

01 · By domain managing entity

  • Own cookies
  • Third party cookies

02 · For its time of permanence

  • Session cookies
  • Persistent cookies

03 · For its purpose

  • Technical cookies
  • Personalization cookies
  • Analysis cookies
  • Advertising cookies
  • Behavioral advertising cookies
  • Social media cookies

04 · What types of cookies does this website use?

What types of cookies does this website use?

For the management of our Website, we use Google Analytics analysis cookies, which allow us to quantify the number of users who visit our website, and thus carry out the statistical measurement and analysis of the use that users make of the service offered. For this, your browsing on our website is analyzed in order to improve the offer of products or services that we offer you.
Below, we offer you a summary table of the cookies used, as well as the retention periods of the information collected:

NAMEPURPOSEDURATION
_gaGoogle AnalyticsSession
_gidGoogle AnalyticsSession
_gatGoogle AnalyticsSession

05 · What types of cookies does our advertising technology use?

What types of cookies does our advertising technology use?

In order to ensure the correct operation of our In-Image Advertising technology, we measure events related to the operation of our advertising, through cookies.
To allow us to function correctly with programmatic demand, Seedtag installs several cookies in the browser to allow the synchronization of users with direct partners and third parties. This synchronization is done to allow third parties to serve more relevant ads based on your preferences as a user.
To do this, the type of cookies we install are advertising cookies, which are intended to personalize advertising campaigns and display ads that fit your preferences as a user. This allows Seedtag to analyze and measure the delivery and effectiveness of the content submitted, processing information about what content has been shown, how often, how, for how long or if any action was taken with respect to said content, for example by clicking on the same.
Below, we offer you a summary table of the cookies used, as well as the retention periods of the information collected:

NAMEPURPOSEDURATION
st_uidRandomly generated unique browser identifier1 year
st_csUnique identifiers of DSPs1 year
st_csdLast cookie-sync1 year
st_cntLow precision geolocation (Country, City)1 year
st_chcCookie-sync1 year
st_sspLow precision geolocation1 year

In addition to the above, on some occasions for the provision of our In-Image advertising services, we share data with some of our business partners:

NAMEPURPOSEDURATION
Google Cloud PlatformGoogle LLC Server infrastructureSee more
AppNexus Inc.AdserverSee more
Cloudflare, Inc.Content distribution networkSee more

Management cookies

Taking into account the information provided through this Cookies Policy, below, we offer you information on how you can manage the cookies used on the web through the different options offered by the most common browsers (Explorer, Firefox, Chrome, Safari and Opera). The Help function of most browsers indicates how to configure your browser to not accept “cookies”, to notify you each time you receive a new “cookie”, as well as to completely disable all “cookies”.
In addition, you can disable or delete similar data used by browser add-ons, such as “Flash Cookies”, by changing the configuration of these extensions and you can access more information by visiting the website of the manufacturer of each of said extensions.
Thus, for example, you can find information on how to manage your cookie preferences in the most common browsers through the following links:
_Firefox from here.
_Chrome from here.
_Explorer from here.
_Safari from here.
_Opera from here.

If your browser is not among those that we have listed, consult the specific documentation for your browser.
Likewise, you can tell us that you want to stop receiving cookies in your current browser, click on the following button.

Ads personalization disabled

This will not prevent you from receiving advertising or stopping measurements of the system’s operation, it will only prevent third-party advertisements from being personalized based on your preferences.
The out-out mechanism will create a cookie that will allow us to remember that you do not want additional cookies. Keep in mind that if you delete your cookies after opting out, you will have to opt out again.
It is important to specify that these changes will only apply to the browser from which you are connecting at this time. To delete it on other devices you will have to carry out the same process explained above.
This Cookies Policy has been reviewed and published on May 22, 2018