Our solutions

Contextual intelligence allows you to engage with consumers within their universe of interest on a cookie-free basis

Understand

01Text and Visual Analysis

Seedtag contextual AI technology leverages the power of Machine Learning to provide human-like understanding of the content and the highest level of brand safety in the market.

“Person”

“Cave”

“Ice”

02Combined Output

Combining text and image for a deep level categorization and brand safety output

Liz decides the predominant taxonomies and brand suitability

11%

Person

66%

Cave

88%

Ice

03Personalised Segments

All the contextual information is based by the brand objectives to achieve optimal alignment between brand values and content

The brand objectives are translated into concrete actions that are included in the contextualisation flow

04Targeting Capabilities

LIZ does all of this to drive the most targeted placed ads, in order to optimise your brand and your product.

Design

Contextual creatives that resonate with your consumers

Design creatives that maximize the association and integration of your brand into the desired context

Deliver

We integrate your messages in a suite of In-Content Placements to seize every user’s attention

02Placements

Your messages integrated into the most valuable content at scale

03Leverage user attention

By delivering ads into the content, we fully leverage users’ attention: according to eye-tracking, in-content ads capture attention faster and retain it longer