Technology & Computing
Increase in Purchase Intent for the new range of Dell laptops
Stronger association with “Innovation” and “High quality” brand image statements
Dell wanted to drive purchases for the launch of its new laptop across the UK market. They defined 3 very specific target segments and needed to convey the product’s main values: innovation and high quality.
By using our unique contextual technology, Dell reached its 3 niche segments without relying on cookies. Our technology analyzed and selected the most suitable content: the one aligned with users’ interest in real-time, allowing the brand to stay relevant.
Contextual Engagement Display