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Case Study · DELL

Leading tech company Dell relied on Contextual A.I to drive purchases

Technology & Computing

Our Key Results

VIEW LIVE ADVERT

+65%

Increase in Purchase Intent for the new range of Dell laptops

+50%

Stronger association with “Innovation” and “High quality” brand image statements

With Seedtag's contextual technology, Dell reached its 3 niche segments without relying on cookies.

The challenge

Dell wanted to drive purchases for the launch of its new laptop across the UK market. They defined 3 very specific target segments and needed to convey the product’s main values: innovation and high quality.

Our solution

By using our unique contextual technology, Dell reached its 3 niche segments without relying on cookies. Our technology analyzed and selected the most suitable content: the one aligned with users’ interest in real-time, allowing the brand to stay relevant.

Contextual Territories 

  • Innovation
  • Cutting-edge technology
  • Home office

The Solution

Contextual Engagement Display

Case Study · KIA

Contextual advertising proves higher performance vs. cookie-based advertising

Automotive

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