Levi’s boosted association with sustainability with help of Contextual AI
Beauty & Fashion
Sumary
Meet Levi's
Levi Strauss & Co., better known as Levi's, is an American clothing company best known as the producer of the Levi's brand of jeans. Besides Levi's, Levi Strauss & Co. also owns the brands Dockers and Denizen.
The Challenge
Levi's wanted to raise brand awareness and increase the association with sustainability among a target audience of 18-44 year olds interested in sustainability and fashion.
Our Solution
We implemented our Contextual Outstream Video and the Contextual Branded Video amongst relevant content. Our proprietary Contextual AI selects not only the articles within sustainability and fashion content, but also looks at what segments are often related to these topics. This way we ensure optimal delivery.
Contextual Territories
- Fashion
- Sustainability
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