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Case Study · Maserati

Maserati relied on Contextual A.I. to integrate their brand messages and promote views & user engagement across 3 markets (UK, IT & DE)

Automotive

Our Key Results

VIEW LIVE ADVERT

68.98%

Viewability (UK)

64.04%

Viewability (DE)

70.47%

Viewability (IT)

"Seedtag was chosen as a strategic partner for this campaign as its contextual technology aligned perfectly with our desire to strengthen the association between Maserati and David Beckham, and the results did not disappoint." Michael Solomon, Client Lead EMEA, Starcom

The challenge

Maserati’s main objective with this multi-market campaign was to increase views and user engagement for their target audience of luxury consumers in the automotive industry. The goal was to align the Maserati Levante model towards relevant, premium content featuring their global ambassador, David Beckham.

Our Solution

Our Contextual A.I., allowed us to integrate Maserati’s message into the most relevant content in our network. The campaign was delivered across Entertainment, Sports, and  Automotive territories, boosting brand values and reaching the audience on a cookie-free basis.

Results by market

Germany:

  • 64.04% Viewability
  • 49.83% VTR 30”
  • 49.83% VTR completed views
  • 2.32% CTR

UK:

  • 68.98% Viewability
  • 58.07% VTR 30”
  • 49.83% VTR completed views
  • 0.40% CTR

Italy:

  • 70.47% Viewability
  • 57.98% VTR 30”
  • 49.83% VTR completed views
  • 0.99% CTR

Contextual Territories

  • Automotive
  • Entertainment
  • Sports

The Solution

Contextual Branded Video

Case Study · Morellato

Morellato leverages Contextual A.I. with In-Content placements to increase attention to its new “Love for Nature” collection

Beauty & Fashion

See next