The challenge

With the launch of its new Collection, the brand was looking for a partner that would allow it to increase its awareness and consideration by conveying the main values of the product: design, environment, nature. All of which would increase the purchase intent of its core target audience.

Our solution

Using Contextual Intelligence capabilities and an attention-grabbing solution such as Contextual Impact Display we delivered Morellato’s ad on premium content that not only captured the user’s attention and increased the association with the “Care for the Environment” campaign message but also covered content related to Mother’s Day when the line was launched.

Contextual territories:

• Beauty & Personal Care
• Sustainability & Environment
• Style & Fashion
• Mother’s Day