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Case Study · New York Pizza

Leveraging Contextual AI, New York Pizza, increased their brand awareness

FMCG

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Our Key Results

VIEW CASE STUDY

30%

Increase in Unaided Brand Awareness

19%

Increase in Online Ad Recall

100%

Strengthening of Brand Image (‘Is Origineel’)

"This placement via Seedtag gave us relevant insights regarding the adoption of our tvc within our (online) target groups." Jan-Joost Oudshoorn, Online Performance Specialist, New York Pizza

MEET NEW YORK PIZZA

New York Pizza is a Dutch fast food chain specialising in pizzas. The individual outlets are operated by franchisees. In 2021, New York Pizza was acquired by the Norwegian company Orkla and transferred to Consumer & Financial Investments together with the Finnish company Kotipizza.

The challenge

The Fastfood pizza restaurant wanted to increase awareness amongst gamers, young professionals, and families, and convey their message ‘it’s the dough’.

Our solution

We engaged the tvc of New York Pizza into our bespoke digital formats the Contextual Branded Video (CBV) and the Contextual Engagement Video (CEV), delivered on relevant content on gaming, young professionals and family & entertainment.

Contextual Territories:

Gaming
Young professionals
Family & entertainment

The Solution

Contextual Branded Video

Case Study · Colgate Plax

Colgate Plax relied on contextual strategy to maximize awareness and consideration for mouthwash