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Case Study · Sensodyne

Sensodyne’s contextual strategy & in-content placement boosted attention and view quality

FMCG

Our Key Results

VIEW LIVE ADVERT

+11x

More effective in maintaining attention

+7.4

Stronger view quality (compare to common ads)

+4.4

Seconds faster notification of the ads

Sensodyne wanted to increase awareness of their toothpaste within a broad audience in France. The ad was relevant to the audience and able to generate a good level of interest for the brand.

The challenge

Sensodyne wanted to increase awareness of their toothpaste within a broad audience in France, interested in Food & Drinks, Dining, Lifestyle, Health, Sports, Fitness, and people visiting Coffee Shops regularly.

Our Solution

By running bespoke video creatives across high attention placements we ensured to drive brand recall. Following high levels of attention, consumers also easily recognize the ad. Finally, the ad is relevant to the audience and able to generate a good level of interest for the brand.

Contextual Territories

  • Dental care
  • Health
  • Life style

The Solution

Contextual Branded Video

Case Study · Unilever-Andrélon

Univeler Andrélon: capitalising on media noise within the digital ecosystem in a cookie-free basis

FMCG

See next