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Research · A few facts to get you started

Telecom Contextual Insights Q2-23

Integrate your brand into the most premium content, gaining brand awareness and customer engagement, while leveraging all media noise and content trends.

Plan your 2023 campaigns with our data-driven insights.

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A few facts to get you started

Playing a vital role in the transmission of voice, data & multimedia across long distances, the Telecom industry sector includes a wide range of technologies, services, & innovations that shape the way people, businesses & devices interact & exchange information.

From content about how to use SIM cards to information about 5G as a new technology & its capabilities, our Contextual Insights are bringing you a complete overview of the most relevant interests online regarding telecom-related content.

39%

of the Telecom mobile plans content is focused on roaming. International travelers consume this content to be informed & make sure they are connected

75%

of visits are concentrated in just 25% of content, with SIM cards, 5G Networks & Technology, & Fiber having a relevant presence among the highest-visited content

12%

of the Telecom content is focused on gaming. Latency is a key feature for gamers’ interests, showing up in 11 out of every 4 articles. Performance (32%) is also key

*Source: Seedtag Analysis, Telecom Q2-23 Contextual Insights.

Key Interests & Contextual Universe

SIM Cards

Content focused on how to use SIM cards, different types, & technologies related to them.

30% of the articles highlight “dual SIM”, & 12% highlight “e-SIM”.

5G Networks & Technology

Most of the content is related to 5G as a new technology, information about its capabilities & reach.

35% of the content includes information about areas that will have 5G, & 27% about antennas.

Broadband & Speed

Content focused on speed & how to improve it with new deals & technologies. Tips for improving speed & reach show up in 22% of the articles.

*Source: Seedtag Analysis, Telecom Q2-23 Contextual Insights.

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