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Research · Tokyo Olympics

Tokyo Olympics 2020

Integrate your brand into the most premium sports content, gaining share of voice while leveraging all media noise and content trends.

+500M UU reached worldwide through our Premium network.

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Tokyo Olympics stats

Capitalise on the world’s greatest sport event using Contextual Advertising in Tokyo Olympics. Integrate your brand into sports content.

05 · new disciplines added

17 · days of competitions

33 · different sports

339 · olympic medals

11.090 olympic athletes

Get to know the Olympic Games’ fan base

73%

of the adult population watched the Rio 2016 Olympic Games at some level. Most of them either at home or at work.

74%

of the adult population find Olympic athletes inspirational - seize the momentum by linking your brand with some of them thanks to our A.I.

25-34 y.o.

is the age group that are the most passionate Olympics fans. Leverage this opportunity to connect with younger audiences

Seize a global content consumption trend: sports content is at record

Due to the COVID-19 pandemic and despite the lack of live sports events, the consumption for this type of content has experienced a global upward trend.

7.7 hours / week spent consuming sports content

+35% increase in sports news consumption

Access the stay-at-home economy

Nothing brings people together like sports.

Due to the current situation, most people will be gathering to enjoy the games at home.

76%

order food for most of every game

1 in 2

make multiple apparel purchases inspired by sports

35%

purchase home entertainment inspired by sports

Engage with your audience in a whole new way

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