Tokyo Olympics Contextual Insights Q2-21

Integrate your brand into the most premium sports content, gaining share of voice while leveraging all media noise and content trends.

+500M UU reached worldwide through our Premium network.

Tokyo Olympics stats

05 · new disciplines added

17 · days of competitions

33 · different sports

339 · olympic medals

11.090 olympic athletes

73%

of the adult population watched the Rio 2016 Olympic Games at some level. Most of them either at home or at work.

74%

of the adult population find Olympic athletes inspirational - seize the momentum by linking your brand with some of them thanks to our A.I.

25-34 y.o.

is the age group that are the most passionate Olympics fans. Leverage this opportunity to connect with younger audiences

Seize a global content consumption trend: sports content is at record

7.7 hours / week spent consuming sports content

+35% increase in sports news consumption

Access the stay-at-home economy

Nothing brings people together like sports.

Due to the current situation, most people will be gathering to enjoy the games at home.

76%

order food for most of every game

1 in 2

make multiple apparel purchases inspired by sports

35%

purchase home entertainment inspired by sports

Engage with your audience in a whole new way

Download the full report to learn more!