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Research · Tokyo Olympics
Integrate your brand into the most premium sports content, gaining share of voice while leveraging all media noise and content trends.
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Tokyo Olympics stats
05 · new disciplines added
17 · days of competitions
33 · different sports
339 · olympic medals
11.090 olympic athletes
of the adult population watched the Rio 2016 Olympic Games at some level. Most of them either at home or at work.
of the adult population find Olympic athletes inspirational - seize the momentum by linking your brand with some of them thanks to our A.I.
is the age group that are the most passionate Olympics fans. Leverage this opportunity to connect with younger audiences
Seize a global content consumption trend: sports content is at record
7.7 hours / week spent consuming sports content
+35% increase in sports news consumption
Access the stay-at-home economy
Nothing brings people together like sports.
Due to the current situation, most people will be gathering to enjoy the games at home.
order food for most of every game
1 in 2
make multiple apparel purchases inspired by sports
purchase home entertainment inspired by sports
Engage with your audience in a whole new way
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