Seedtag Awarded “Best Contextual Targeting Offering” at Digiday Media Awards
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This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for dithe format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful and innovative campaigns.
Seedtag's contextual AI was named the best at the Digiday Media Awards, highlighting the importance of privacy-first solutions in shaping the future of digital advertising.
The Digiday Media Awards recognize companies all over the world modernizing digital media and have over the years honored industry-leading work from The New York Times, Salesforce, PopSugar, and many more. This year's awards acknowledge the hard work and dedication Seedtag has put into its offerings over the last decade. By continuously innovating and expanding its contextual AI technology, Liz, the company successfully meets the ever-changing needs of advertisers in the dynamic digital landscape.
With Seedtag, brands and agencies effectively reach their target audience through user's real-time interests, enabling sustainable advertising at scale across the open web and CTV. As third-party cookies are being deprecated from all major web browsers, this award affirms the power of contextual AI in reaching consumers on a privacy-first basis, setting the course for the future of digital advertising.
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What is Neuro-Contextual Advertising?
Neuro-Contextual Advertising is an evolution of contextual advertising that uses AI to understand interest, emotion, and intent within content. Instead of relying on personal data, it helps brands align advertising with the moment people are experiencing in real time.
What is contextual advertising?
Contextual advertising places ads based on the content a person is engaging with, rather than personal browsing history or identifiers. Neuro-Contextual approaches go beyond traditional contextual targeting by understanding audience interest, emotion, and intent.
What is CTV advertising?
CTV advertising refers to ads delivered through Connected TV environments, including streaming platforms and smart TV applications. It allows brands to reach audiences across premium video experiences using more contextual and privacy-first targeting approaches.
How does Seedtag’s AI work?
Liz is Seedtag’s proprietary Neuro-Contextual AI, designed for full-funnel advertising across premium open web, video, and CTV environments. Grounded in neuroscience, Liz understands contextual signals such as interest, emotion, and intent in a human-like way to deliver relevant advertising experiences in real time while respecting user privacy.
Why is privacy-first advertising becoming important?
With consumers increasingly wary of data collection and cookies, privacy-first advertising focuses on delivering personalized and relevant ads while respecting user privacy. Neuro-Contextual advertising enables relevant advertising experiences without relying on personal data or third-party cookies.
How does AI improve digital advertising?
Leveraging neuroscience principles, Liz recognizes patterns, interprets context, and responds dynamically to user interests, emotions, and intentions. This creates a more cohesive and intelligent system capable of delivering more relevant advertising experiences.