Meet Colgate

Colgate is a widely known group of oral health products and offers a huge portfolio with toothbrushes, toothpaste,  dental floss, and mouthwashes

The challenge

Promoting their mouthwash line, Colgate Plax, positioning the creatives contextually on content more relevant to their campaign target with the goal to increase awareness and consideration.

Our solution

We developed a cookieless contextual strategy that allowed Colgate to maximize their brand awareness and favorability in front of its audience through our Display & Vídeo formats solution: Contextual Impact Display, Contextual Branded Video, and Contextual Engagement Display, which were placed on the main content related to wellness, lifestyle, sports, and health, generating a great brand interest level.

Contextual Territories

• Entertainment
• Sports & Fitness
• Health, lifestyle, and wellness.